Product Management A-Z: Hands-On, Real-World Simulation
From Beginner to Modern Product Manager with Just One Course!
Lo que serás capaz de hacer
== As of March 2024 == From 14,066 students —> 2,148 secured jobs as Product Managers —> at Google, Amazon, Myntra, Facebook, Microsoft, Flipkart, Ola & more Students reported improved confidence to… Succeed in their current product role—> +137% Systematically build the right skills —> +137% Make good career decisions —> +71% Navigate the jobs downturn —> 62% As you consider my course, I suggest asking yourself these question s. == Do I want to become a Product Manager? == The Product Manager role is one of the most promising and highest-paying careers today, offering an opportunity to dramatically improve your career and quality of life. Check out some data that shows that becoming a Product Manager is a great opportunity for you: Google Search Trends shows an 87% increase in searches for "Product Management" worldwide, with a particularly strong interest in countries such as United States, India & Singapore. Glassdoor indicates Product Manager is one of the highest-paying entry level jobs , with an average of +$110,000 per year. LinkedIn included Product Manage r in its 2023 Fastest Growing Jobs list. == How is this course different? == Product Management A-Z is primarily a Learn By Doing course. We pair all theory with real-world exercises that demonstrate how successful teams build Products so you can apply that knowledge immediately. How do todays most successful technology companies such as Amazon and Google design, develop and deliver products that have won the loyalty of customers from around the world? Perhaps surprisingly, they do it very differently than the vast majority of tech companies. Product Management A-Z shows you how to build and deliver technology products that your customers will love. And that will work for your business. == What will I get from this course == 1. I’ll show you why 95 % of product teams struggle with their product initiatives and what the top performing 5 % do differently to achieve success 2. You’ll gain an in-depth understanding of modern Product Management practices, including frameworks and best practices for De-risking product initiatives (dual-track development) Strategy formulation (e.g. Kano Model) Goal Setting (Objectives & Key Results) Product Discovery (ICE, Experiment Boards, etc) Goal-Directed Design (Rapid Prototyping, Sketching, etc) Agile Development (Scrum) Measurement (Analytic frameworks, OMTM) Career Development (Bullet Journal, Story Telling, etc) 3. The course lectures are accompanied by a workbook that includes + 30 practical exercises to bridge the gap between the theory and real-world practices. == Why learn Modern Product Management? == The demand for Product Management is growing rapidly. In fact, LinkedIn ranks "Product Manager" as one of the most promising jobs, with 29% year-over-year growth. More and more companies are finally figuring out how important this discipline and this role is to their success. But Product Management practices are also widely misunderstood , with most product initiatives failing to launch. And of those that do launch, only a fraction delivers value to the intended customers. In a field where so many teams follow counter-productive practices , copying others won't work. == Don't Imitate. Understand. == This course will teach you the underlying values and principles of Product Management. And the practical portion will showcase how successful teams build products using approaches that minimize risk and maximize customer delight. If you're seeking a job in Product Management or trying to transition into a new career, this course will help prepare you for success. You'll be able to identify and avoid unproductive workplace practices, and confidently use the latest Product Management tools and techniques that are so essential to success. And if you work as a Product Manager in the software development space, this course will accelerate your career and open new doors. == What if I want a refund? == If after taking the course, you want a refund, thats totally ok. I want you to be happy with your decision to purchase this course. This course has a 30-day money-back guarantee policy ! No questions asked! There is no risk for you ! What are you waiting for? Join now and take a step further into becoming a Product Manager and uplift your career! ==What are students saying? == Here is a small preview of what my students have reported. I simply loved the training with in-depth focus on real time case study and end to end experience of the product life cycle with technology know-how too. I feel more confident to face the interview and the work culture in a product based firm. Thanks a million Raj. You made the whole course sound so exciting and look forward to. [Sheela Nunce - Product Manager @ Verizon] I'm working as a product owner in tech company and in the same time I have a startup on very early stage, so a lot of things covered in this course are very relevant to my experience or my needs, so I see so much value in this course, that I'm giving 5 stars. [Mikhail Rud - Director of Product @ Zelp] Course material is very well organized. Using a practical exercise the entire way through helps cement learning. Providing a template workbook and a filled out workbook create opportunities to learn from example and by doing. It also leaves initial template to work from in PM roles. [Alexandra Difranco - Product Manager @ Amazon] Amazing course structure. Really practical. Complete many courses on udemy but this one is the most practical course I have ever taken. [Ankur Kazi - Product Manager @ Optus] So far the course feels like a good fit. It has brought into the front burner all my previous skills and experiences into a fully functional path I didn't know exists. Product Management feels like the right thing for me [Akeem Raza - Engineer @ Cognizant] REMEMBER… I'm so confident that you'll love this course that we're offering a FULL money-back guarantee for 30 days! So it's a complete no-brainer, sign up today with ZERO risk and EVERYTHING to gain. So what are you waiting for? Click the buy now button and join the world's most complete course on Product Management.
- Build any digital product from end to end
- Create a culture of experimentation
- Instrument actionable analytics into your product
- Lead cross-functional product teams
- Define a viable product strategy
- Take a product or feature from idea to market
Temario
UNIDAD 1 - Introduction · 22 leccionesUNIDAD 1 - Introduction
UNIDAD 1 - Introduction
- Congratulations! You're Now a Product Manager
- Get Course Slides
- What Does a PM Do?
- Meet Your Instructor
- Join the Community
- Important Message
- What's a Product?
- Improve Your Course Taking Experience With Q&A
- Get Your Course Workbook
- Exercise #1: Choose Your Product
- Why Product Management is Broken
- How Effective Product Teams Work
- How the PM Role Varies
- Exercise #2: What Kind of PM Will You Be?
- Got Product Management Experience?
- Empowered Product Teams
- The Modern Product Designer
- The Modern Product Developer
- Product-Market Fit vs. Product Vision
- Exercise #3: Create a Product Vision Board
- Evaluating Your Product
- Exercise #4: The Feature Audit
UNIDAD 2 - --------------- Part 2: Strategy --------------- · 1 leccionesUNIDAD 2 - --------------- Part 2: Strategy ---------------
UNIDAD 2 - --------------- Part 2: Strategy ---------------
- What is Product Strategy?
UNIDAD 3 - The Problem Space · 12 leccionesUNIDAD 3 - The Problem Space
UNIDAD 3 - The Problem Space
- Exercise #5: Problem Space Definition
- The Kano Model
- Exercise #6: The Strategy Grid
- Getting Product Strategy Right
- Exercise #7: Problem Type Analysis
- Expressing the Problem Space
- Exercise #8: Timeless Problem Statements
- Growing Market = New Companies
- Exercise #9: Are you in a Growing Market?
- The Extendable Brand
- The Defensible Moat
- Problem Space Summary
UNIDAD 4 - Goal Setting · 12 leccionesUNIDAD 4 - Goal Setting
UNIDAD 4 - Goal Setting
- Linking Strategy With Execution
- OKR + Agile = Full Stack Agile
- Introduction to OKRs
- Exercise #10: Lets Practice Creating OKRs
- What's an Initiative?
- Why OKRs Work So Well
- Exercise #11: Lets Set Our Product OKRs
- Moonshot vs Roofshot OKRs
- OKRs Are Not KPIs
- How Do You Grade OKRs
- Where do Insights Come From?
- Exercise #12: Build Your Ideas Backlog
UNIDAD 5 - The Solution Space · 9 leccionesUNIDAD 5 - The Solution Space
UNIDAD 5 - The Solution Space
- What is a Business Model?
- Exercise #13: Create Your Business Model Canvas
- Validating Ideas
- Exercise#14: Let's Evaluate Our Ideas
- MVPs & MVFs
- The MVP Matrix
- Building Agile Roadmaps
- Weaning Your Company Off Feature Roadmaps
- Exercise #15: Create an Agile Roadmap
UNIDAD 6 - --------------- Part 3: Discovery --------------- · 1 leccionesUNIDAD 6 - --------------- Part 3: Discovery ---------------
UNIDAD 6 - --------------- Part 3: Discovery ---------------
- What is Product Discovery?
UNIDAD 7 - Discovery Phases · 17 leccionesUNIDAD 7 - Discovery Phases
UNIDAD 7 - Discovery Phases
- Introduction
- Exercise #16: Calculate Your ICE Scores
- Phase 1: Creating Alignment
- Phase 2: Researching User Problems
- User Personas
- Exercise #17: Create a Persona Prototype
- Phase 3: Ideating Solutions
- Exercise #18: Build an Experiment Board
- The Customer Interview
- The Concierge Technique
- Customer Misbehavior
- The Hack Day
- Exercise #18b: Lets Interview a Customer
- Phase 4: Creating Prototypes
- Prototyping Techniques
- Phase 5: Validating Your Ideas
- Phase 6: Refinement
UNIDAD 8 - Discovery Techniques · 4 leccionesUNIDAD 8 - Discovery Techniques
UNIDAD 8 - Discovery Techniques
- Testing Usability
- Testing Value
- Testing Feasibility
- Testing Business Viability
UNIDAD 9 - --------------- Part 4: Design --------------- · 2 leccionesUNIDAD 9 - --------------- Part 4: Design ---------------
UNIDAD 9 - --------------- Part 4: Design ---------------
- The PM's Role in Design
- Exercise #19: Critically Examine a Design
UNIDAD 10 - Design Fundamentals · 9 leccionesUNIDAD 10 - Design Fundamentals
UNIDAD 10 - Design Fundamentals
- Goal Directed Design
- Rapid Prototyping
- Exercise #20 Crazy 8s Sketching
- Sketching & Paper Prototyping
- Digital Prototyping
- Exercise #21: Lets Create a Balsamiq Wireframe
- Native Prototyping
- Material Design & Flat Design
- Exercise #22: Example of Skeumorphic design
UNIDAD 11 - --------------- Part 5: Development --------------- · 2 leccionesUNIDAD 11 - --------------- Part 5: Development ---------------
UNIDAD 11 - --------------- Part 5: Development ---------------
- The World Before Agile
- The Agile Manifesto
UNIDAD 12 - Scrum · 23 leccionesUNIDAD 12 - Scrum
UNIDAD 12 - Scrum
- What is Scrum?
- A Typical Sprint Cycle
- Exercise #23 Create a user story map
- The Product Backlog
- Characteristics of a Good Product Backlog
- Backlog Grooming
- How to Write Good User Stories
- Exercise #24 Lets Write Some User Stories
- Definition of Ready
- Time Boxing Events
- Running Sprint Planning
- Exercise #25: Lets Create a Sprint Goal
- Arranging The Team Space
- Estimating Stories
- Story Points
- Estimating Stories Using Planning Poker
- Sprint Planning
- The Sprint Backlog
- Daily Standup
- The Definition of Done
- Myth - The Sprint Review is a Demo
- The Sprint Retrospective
- Exercise #26: Lets Run a Sprint Retro
UNIDAD 13 - --------------- Part 6: Measurement --------------- · 1 leccionesUNIDAD 13 - --------------- Part 6: Measurement ---------------
UNIDAD 13 - --------------- Part 6: Measurement ---------------
- Why do PMs need metrics?
UNIDAD 14 - Measurement Fundamentals · 7 leccionesUNIDAD 14 - Measurement Fundamentals
UNIDAD 14 - Measurement Fundamentals
- What Makes a Good Metric?
- Key Concepts Every PM Should Know
- Exercise #27: Lets Find Some Vanity Metrics
- Analytics Frameworks
- Finding the Right Metrics
- Exercise #28: Find Your OMTM
- Drawing a Line in the Sand
UNIDAD 15 - --------------- Part 7: Career --------------- · 1 leccionesUNIDAD 15 - --------------- Part 7: Career ---------------
UNIDAD 15 - --------------- Part 7: Career ---------------
- Start With Why: Make Sure PM is Right For You
UNIDAD 16 - Building Your PM Muscles · 7 leccionesUNIDAD 16 - Building Your PM Muscles
UNIDAD 16 - Building Your PM Muscles
- Plan The How: 4 Common Paths into PM
- Do the Job: Before Getting the Job
- Develop The What: 7 Core Skills to Build
- Exercise #29: Lets Create a Bullet Journal
- Learn StoryTelling: The SCR Framework
- Exercise #30: Lets Tell a Story Using the SCR Framework
- Develop Leadership: Influence Without Authority
UNIDAD 17 - --------------- Part 8: Technology --------------- · 1 leccionesUNIDAD 17 - --------------- Part 8: Technology ---------------
UNIDAD 17 - --------------- Part 8: Technology ---------------
- Introduction
UNIDAD 18 - Fundamentals · 8 leccionesUNIDAD 18 - Fundamentals
UNIDAD 18 - Fundamentals
- How Technical Should PMs be?
- How the Internet Works
- Client Side vs Server Side
- Client Side Technologies: HTML, CSS & Javascript
- Exercise #31: Chrome Dev Tools Crash Course
- Programming Languages
- Technology Alphabet Soup (IDEs, SDKs, APIs etc)
- Technical Literacy #1: What Is Your Tech Stack?
UNIDAD 19 - Databases · 8 leccionesUNIDAD 19 - Databases
UNIDAD 19 - Databases
- SQL vs NoSQL Databases
- Understanding Table Joins
- Exercise #32: Learn Basic SQL in 15 minutes
- Four Components of Databases
- Centralized Vs Distributed Databases
- Concurrency, Security & Optimization
- Exercise #33: Google Docs Collaboration Challenges.
- Technical Literacy #2: Get Access to Database(s)
UNIDAD 20 - APIs · 9 leccionesUNIDAD 20 - APIs
UNIDAD 20 - APIs
- What are APIs?
- Why PMs Need APIs
- Exposing Your Own APIs
- Anatomy of an API
- Exercise #34: Inspecting an API using Google DevTools
- Technical Literacy #3: Review API documentation
- API Architectures (REST vs SOAP)
- Webhooks vs APIs
- GraphQL
UNIDAD 21 - Congratulations! · 1 leccionesUNIDAD 21 - Congratulations!
UNIDAD 21 - Congratulations!
- Bonus Lecture
Tu certificado lo emite la SEP, no solo una plataforma
Al demostrar la competencia recibes un certificado emitido por la Secretaría de Educación Pública a través del Gobierno del Estado de México: un documento oficial que puedes presentar con confianza ante cualquier empleador o institución.
Tu certificado con INEC
- Lo emite la Secretaría de Educación Pública (SEP), a través del Gobierno del Estado de México
- Documento oficial con folio verificable en línea
- Lo otorga la Universidad Tecnológica Fidel Velázquez
Otras plataformas en línea
- Constancia privada emitida por la misma plataforma
- Solo acredita horas cursadas o asistencia
- Sin respaldo de una autoridad educativa
Tu itinerario, de la inscripción al certificado
- 1
Inscripción con pago único
Pagas $2,800 MXN una sola vez y entras de inmediato al curso.
- 2
Estudias a tu ritmo
21 unidades con videos, lecturas y actividades, disponibles 24/7 durante 12 meses.
- 3
Cuestionarios por unidad
4 cuestionarios para comprobar lo aprendido.
- 4
Certificado
Emitido por la SEP a través del Gobierno del Estado de México, con folio verificable.
Un certificado oficial de la SEP
- Emitido por la Secretaría de Educación Pública (SEP), a través del Gobierno del Estado de México. No es una constancia privada: es un documento oficial, y ese respaldo marca la diferencia frente a otras plataformas en línea.
- Contenido impartido por Raj Elakkara.
- Folio y QR verificables para compartirlo con quien te contrate.
Empieza hoy, a tu ritmo
Un solo pago y acceso inmediato al curso completo durante 12 meses.
- 21 unidades · 157 lecciones · 60 h
- 12 meses de acceso
- 4 cuestionarios de evaluación
- Certificado emitido por la SEP (Gob. del Estado de México) con folio verificable
Sobre tu inscripción
¿Cómo es el pago?
Un solo pago de $2,800 MXN. No hay mensualidades ni cargos recurrentes.
¿Cuánto tiempo tengo acceso?
12 meses desde tu inscripción, 24/7, para avanzar a tu ritmo.
¿Quién imparte el contenido?
El curso es impartido por Raj Elakkara; INEC gestiona tu inscripción, evaluación y certificado.
¿Qué pasa cuando vence mi acceso?
Puedes renovar tu cuenta tú mismo desde la plataforma, sin trámites ni esperas.


