MBA in Product Management: Become a Product Manager (2026)
Product strategy, roadmaps, agile, analytics & stakeholder skills - with case studies, templates & certificate
Lo que serás capaz de hacer
Fuel your career with our "MBA in Product Management" course. From mastering product basics to strategic planning, agile methodologies, analytics, and tech insights, this program is your fast track to becoming a standout product manager. Start your transformation now! In the initial section, lay the groundwork by exploring the essence of a product, problem-solving approaches, and the crucial role of a Product Manager. Dive into the dynamics of the product team and gain insights into the essentials of building exceptional products. What is a Product? Let's Solve a Problem Who is a Product Manager? Types of Product Managers Let's Talk about the Product Team How Does One Build a Great Product? Let's Solve a Product Problem for UBER The Product Team: Roles & Responsibilities Pick a Product Product Development Life Cycle Assignment 1: Download and solve the workbook to apply your newfound knowledge. Section 2: Crafting Product Vision & Strategy Delve into the strategic aspects of product management, understanding the significance of a product charter, and building a robust product strategy. Uncover the step-by-step process of outlining problems, defining customers, and creating a differentiating product vision. Introduction to Strategy and Product Charter Product Vision Board STEP 1: Outline the Problem STEP 2: Define Your Customer STEP 3: Define Your Market Size STEP 4: Define Product Goal STEP 5: Product Differentiation STEP 6: Own Success Metrics STEP 7: Create a Feature Breakdown Summarizing Product Strategy Section 3: Product Planning and Release Management Navigate through the agile landscape, understand scrum methodologies, and master the art of product planning and release management using JIRA software. Learn the intricacies of backlog refinement, sprint planning, and crafting efficient user stories. Agile Manifesto and 12 Principles Agile and Waterfall Project Management Methodologies Scrum Events, Workflows, and Artifacts Introduction to Product Roadmap and Delivery Introduction to JIRA Software Crafting Backlog Items for Sprint in JIRA Roadmap in JIRA, Features, User Stories, and Tasks in JIRA Product Goals, Features, and User Stories Product Backlog Refinement Story Mapping Assignment 2: Utilize the Sprint Planning Excel Template to hone your planning skills. Section 4: Leveraging Product Analytics for Decision-Making Equip yourself with the skills to make data-driven decisions by exploring various product analytics tools. Learn to measure product value, understand user behavior, and dissect key metrics that drive product success. Introduction to User Behavior Tracking Marketing Analytics Vs Product Analytics Introduction to Product Analytics in Mixpanel How to Measure Product Value Types of Users and User Cohorts Value Moment and Value Exchange Product Metrics and User Journey North Star Metric Introduction to Google Analytics Understand Mixpanel Insight, Funnels, and User Cohorts in Mixpanel Section 5: Microsoft Excel for Product Managers Excel in using Microsoft Excel! Discover the power of pivot tables, vlookup, and various charts to analyze and present product-related data effectively. Introduction to Microsoft Excel How to Use Pivot Table in Excel Vlookup in Excel Types of Charts Section 6: Technology for Product Managers Demystify the technological aspects of product management. Gain insights into internet workings, DNS, ISP, client-server models, webpage components, and web app development with HTML, CSS, and JavaScript. How Does Your Internet Work? What is DNS and Who are ISPs? Client-Server Model Internet Protocols Introduction to Webpage HTML, CSS, and JS on a Webpage Introduction to Figma Weather App UI in Figma CSS Box Model Building Weather App with HTML, CSS, and JavaScript Explain API Like I Am 5 Real-World Example of APIs Everything About APIs and Postman Assignment 3: Apply your knowledge by building a web app independently. Embark on this educational journey and transform into a proficient product manager. Start your learning adventure today!
- Introduction to Product Management
- Understanding the role and responsibilities of a product manager.
- Identifying the key skills and qualities of a successful product manager.
- Overview of the product lifecycle stages.
- Understanding the different phases of product development and management.
- Learning how to effectively manage products throughout their lifecycle.
Temario
UNIDAD 1 - Introduction to Product Management · 9 leccionesUNIDAD 1 - Introduction to Product Management
UNIDAD 1 - Introduction to Product Management
- Getting Started with Product Management
- What is a product ?
- A Step-by-Step Guide to Using Udemy Effectively
- Who is a Product Manager?
- PM, Design & Engineering
- How to Build a Great Product?
- Solving a Product Problem for Uber
- Let’s Solve a Problem Together
- Why the PM Role Is More Powerful with AI
UNIDAD 2 - Workbook for Hands on Assignments and exercise · 5 leccionesUNIDAD 2 - Workbook for Hands on Assignments and exercise
UNIDAD 2 - Workbook for Hands on Assignments and exercise
- Pick a Product
- Download and Solve the workbook
- Excercise 1 Choose your Product
- Introduction to the Course Workbook
- Quiz 1: Understanding the Basics of Product Management
UNIDAD 3 - Thinking Like a PM - Mental Models · 6 leccionesUNIDAD 3 - Thinking Like a PM - Mental Models
UNIDAD 3 - Thinking Like a PM - Mental Models
- First-Principles Thinking for Product Decisions
- System Thinking: Seeing the Whole Product
- You Are Not the User
- Inversion Thinking: Solving Problems Backwards
- Finding the Real Problem Worth Solving
- Avoiding the Idea Trap
UNIDAD 4 - Product Strategy and Vision · 28 leccionesUNIDAD 4 - Product Strategy and Vision
UNIDAD 4 - Product Strategy and Vision
- Overview of the Product Development Lifecycle
- Introduction to Product Strategy
- Product Strategy
- What is a Product Charter?
- Exercise 2: Creating a Product Charter
- Core Concepts and Processes of Product Strategy
- Building a Product Vision Board
- Exercise 3: Crafting a Product Vision Board
- 8 Steps to Develop a Product Strategy
- Step 1: Outlining the Problem
- Creating a Customer Empathy Map
- Exercise 4: Customer Empathy Map
- What is a User Journey Map?
- Exercise 5: Building a User Journey Map
- Analyzing the User Journey Map of a Food Delivery App
- Introduction to the Jobs-to-be-Done Framework
- Exercise 6: Applying the Jobs-to-be-Done Framework
- STEP 2 Define your customer
- Exercise 7: Creating a Customer Persona
- STEP 3 Define your Market Size
- Exercise 8: Market Size Estimation
- Step 4: Setting Product Goals
- Introduction to OKRs (Objectives and Key Results)
- Step 5: Establishing Product Differentiation
- Step 6: Defining Success Metrics
- Step 7: Creating a Feature Breakdown
- Summarizing the Product Strategy Module
- Quiz 2: Crafting a Compelling Product Strategy and Vision
UNIDAD 5 - Product Analytics for Decision Making · 26 leccionesUNIDAD 5 - Product Analytics for Decision Making
UNIDAD 5 - Product Analytics for Decision Making
- Introduction to Product Analytics
- Product Analytics Explained Like I’m 5
- Tracking User Behavior
- Marketing Analytics vs. Product Analytics
- Introduction to Product Analytics
- Getting Started with Mixpanel
- Measuring Product Value Effectively
- Assignment: Applying Product Analytics
- Understanding User Types and User Cohorts
- What is a Value Moment?
- Exploring Different Types of Users
- Understanding Value Exchange in Products
- Quiz : Product Value and User Tracking
- Product Metrics Masterclass
- Tracking Product Metrics and User Journeys
- Comparing Product Metrics Across Industries
- Defining a North Star Metric
- Events and Properties in layman terms
- Events, Profile and Properties in Mixpanel
- Insight report in Mixpanel
- Funnel report in Mixpanel
- Flows report in Mixpanel
- Retension report in Mixpanel
- E-commerce KPI dashboard in Mixpanel
- Quiz 4: Mastering Product Analytics
- Product Analytics Workbook
UNIDAD 6 - Exercise and assignment - User Onboarding, activation and Retension · 20 leccionesUNIDAD 6 - Exercise and assignment - User Onboarding, activation and Retension
UNIDAD 6 - Exercise and assignment - User Onboarding, activation and Retension
- Course excercise Outline
- Exercise 1: Marketing Campaign Performance Analysis
- Exercise 2: Calculating Customer Acquisition Cost (CAC)
- Improve Acquisition in DailyBasket (Artifacts Attached)
- Improve Onboarding in DailyBasket (Artifacts Attached)
- Exercise 3: Funnel Analysis - From Impressions to Signups
- Exercise 4: Channel Attribution Analysis
- Exercise 5: Segmenting New Users by Acquisition Source
- Exercise 6: Analyzing User Signup Trends
- Exercise 7: A/B Testing for Landing Pages
- Exercise 8: Evaluating the Impact of Discounts on Acquisition
- Improve Activation in DailyBasket (Artifacts Attached)
- Time to Activation Analysis
- Drop-Off Rate Analysis
- Success Metrics for Acquisition
- Measuring First Order Completion Rates
- User Segmentation Based on Activation Time
- Improve Retension in DailyBasket (Artifacts Attached)
- Onboarding Features and Their Impact on Retention
- Improve Pricing in DailyBasket (Artifacts Attached)
UNIDAD 7 - Product Planning and Goal Setting · 6 leccionesUNIDAD 7 - Product Planning and Goal Setting
UNIDAD 7 - Product Planning and Goal Setting
- Introduction to Product Requirements Planning and Goal Setting
- What is Idea Generation?
- Organizing a Brainstorming Session
- Exploring Alternative Brainstorming Techniques
- Introduction to Mind Maps
- Quiz 3 : Effective Product Planning and Goal Setting
UNIDAD 8 - Product Strategy Workbook - Solved · 13 leccionesUNIDAD 8 - Product Strategy Workbook - Solved
UNIDAD 8 - Product Strategy Workbook - Solved
- Setting Product Goal
- Creating OKRs (Objectives and Key Results)
- Building a GO Product Roadmap
- Developing an Agile Product Roadmap
- Conducting Brainstorming Sessions
- Evaluating and Prioritizing Ideas
- What is the ICE Scoring Model?
- Writing a Product Requirements Document (PRD)
- Creating User Stories in PRDs
- Defining Acceptance Criteria for User Stories
- Sprint Retrospective
- Setting Product Goal
- Find your One Metric That Matters (OMTM)
UNIDAD 9 - Product Planning and Release Management · 14 leccionesUNIDAD 9 - Product Planning and Release Management
UNIDAD 9 - Product Planning and Release Management
- Agile Simplified Like I’m 5
- Understanding the Agile Manifesto and Its 12 Principles
- Scrum Events, Workflows, and Artifacts Explained
- Introduction to Product Roadmaps and Delivery
- A Day in the Life of a Product Manager
- Using JIRA Software for Product Management
- Crafting Backlog Items for Sprints in JIRA
- Developing Roadmaps in JIRA
- Features, User stories and Task in JIRA
- Defining Product Goals, Features, and User Stories
- Refining the Product Backlog
- Introduction to Story Mapping
- Sprint Planning Excel Template
- Navigating Product Planning and Agile Methodologies
UNIDAD 10 - Microsoft Excel for Product Managers · 9 leccionesUNIDAD 10 - Microsoft Excel for Product Managers
UNIDAD 10 - Microsoft Excel for Product Managers
- Introduction to Microsoft Excel
- What is Microsoft Excel
- How to Use Pivot Table in excel
- Applying VLOOKUP in Excel
- Pivot table Part 2
- Assignment: Solving Product Management Problems in Excel
- Exploring Different Types of Charts
- Creating and Analyzing Charts in Excel
- Quiz 5: Excel Skills for Product Managers
UNIDAD 11 - APIs for Product Managers · 30 leccionesUNIDAD 11 - APIs for Product Managers
UNIDAD 11 - APIs for Product Managers
- What Is an API? A Beginner's Guide for PMs
- Your First API Call: Testing OpenWeather API
- Anatomy of an HTTP Request: Methods, Headers & Body
- Sending Your First HTTP Request in Postman
- API Responses & HTTP Status Codes Explained
- Anatomy of an API Response: Payloads & Errors
- Module 2 Overview: Mastering Postman for APIs
- Postman Tutorial for Beginners
- Send Your First API Request in Postman
- Postman Tour: Collections & Environments
- Reading API Docs and Sending Requests in Postman
- Chaining API Requests with Postman Runner
- Postman Environments & Variables Explained
- Stripe API Docs Explained
- Stripe API Design: Objects & References
- Who Owns Card Data? A PM's Guide to PCI Compliance
- Testing Stripe Payment APIs
- Attaching Stripe Products & Pricing to Payments
- API Pagination & Rate Limiting Explained
- Types of API Pagination Techniques
- API Error Handling: What PMs Should Know
- Module 4 Overview: Webhooks & Event-Driven APIs
- Webhooks vs Polling: Why Event-Driven APIs Matter
- Polling in Action: A Postman Walkthrough
- Anatomy of a Stripe Webhook Event
- Set Up a Test Webhook with Webhook.site
- Stripe Webhook Events
- Stripe CLI and how it works with webhooks
- Webhook Signature Verification Explained
- Webhook Retries & Failure Handling
UNIDAD 12 - Claude Code for Product Managers · 1 leccionesUNIDAD 12 - Claude Code for Product Managers
UNIDAD 12 - Claude Code for Product Managers
- Claude Code Introduction
UNIDAD 13 - Introduction to Claude Code - Product Managers · 7 leccionesUNIDAD 13 - Introduction to Claude Code - Product Managers
UNIDAD 13 - Introduction to Claude Code - Product Managers
- What Claude Code Actually Is (and Why PMs Care)
- Installing Claude Code on Your Machine
- Your First Claude Code Session
- A Better Terminal: Setting Up Ghostty
- Claude Code Configuration
- Your First Real Conversation with Claude Code
- Claude Code vs Codex vs Cursor CLI
UNIDAD 14 - Building Your First Product using Claude Code · 9 leccionesUNIDAD 14 - Building Your First Product using Claude Code
UNIDAD 14 - Building Your First Product using Claude Code
- Plan Mode: Thinking Before Building
- Building Your First App with Claude Code
- Working Alongside the Claude Desktop App
- Using Cursor IDE for a Visual Workflow
- Setting Up Environment Variables and API Keys
- Running Your Product Locally
- Pushing Your Code to GitHub
- Deploying Your Product to Vercel
- Vercel, Neon, and Clerk: The PM's Deploy Stack
UNIDAD 15 - Claude Code Skills - Your Custom Workflows · 5 leccionesUNIDAD 15 - Claude Code Skills - Your Custom Workflows
UNIDAD 15 - Claude Code Skills - Your Custom Workflows
- What Are Skills in Claude Code?
- Building Your First Skill
- Putting Your Skill to Work
- The Software Development Lifecycle for PMs
- SDLC Superpower Skills for Product Managers
UNIDAD 16 - Claude Design for Product Managers · 4 leccionesUNIDAD 16 - Claude Design for Product Managers
UNIDAD 16 - Claude Design for Product Managers
- Using Artifacts for Product and UI Design
- Improving Your Product Design
- Introduction to Claude Design
- Building Better Screens with Claude Design
UNIDAD 17 - Product Manager Interview Question Answers · 15 leccionesUNIDAD 17 - Product Manager Interview Question Answers
UNIDAD 17 - Product Manager Interview Question Answers
- Introduction to Product Management Interviews
- How do you answer a product interview question?
- Framework Practice: How Do You Make a Cup of Tea?
- Introduction
- Product Vision Questions
- Can you design an alarm clock.
- How do you answer behavioural question?
- What is your Biggest failure as a product Manager?
- How to Answer Estimation Questions
- Estimate the number of whatsapp messages sent in a day?
- How do you evaluate the success of the whatsapp story feature?
- How do you answer product design question?
- How do you design a interface an for 1,000 floor lift?
- How to Answer Technology Questions
- Designing a URL Shortening System
UNIDAD 18 - Product Management: Interview Assignment and Case study · 7 leccionesUNIDAD 18 - Product Management: Interview Assignment and Case study
UNIDAD 18 - Product Management: Interview Assignment and Case study
- Case Study: Measuring the Impact of Product Bundling on Sales
- Case Study: Impact of Delivery Speed on Customer Loyalty
- RFM Analysis for an E-Commerce Platform
- Identifying Optimal Store Locations Using Geospatial Data
- Surge Pricing Optimization for a Ride-Sharing App
- Demand Forecasting for a Food Delivery Service
- That's a Wrap! Thank You for Joining
Tu certificado lo emite la SEP, no solo una plataforma
Al demostrar la competencia recibes un certificado emitido por la Secretaría de Educación Pública a través del Gobierno del Estado de México: un documento oficial que puedes presentar con confianza ante cualquier empleador o institución.
Tu certificado con INEC
- Lo emite la Secretaría de Educación Pública (SEP), a través del Gobierno del Estado de México
- Documento oficial con folio verificable en línea
- Lo otorga la Universidad Tecnológica Fidel Velázquez
Otras plataformas en línea
- Constancia privada emitida por la misma plataforma
- Solo acredita horas cursadas o asistencia
- Sin respaldo de una autoridad educativa
Tu itinerario, de la inscripción al certificado
- 1
Inscripción con pago único
Pagas $2,800 MXN una sola vez y entras de inmediato al curso.
- 2
Estudias a tu ritmo
18 unidades con videos, lecturas y actividades, disponibles 24/7 durante 12 meses.
- 3
Cuestionarios por unidad
8 cuestionarios para comprobar lo aprendido.
- 4
Certificado
Emitido por la SEP a través del Gobierno del Estado de México, con folio verificable.
Un certificado oficial de la SEP
Muestra · verificable por folio y QR
- Emitido por la Secretaría de Educación Pública (SEP), a través del Gobierno del Estado de México. No es una constancia privada: es un documento oficial, y ese respaldo marca la diferencia frente a otras plataformas en línea.
- Contenido impartido por Navdeep Yadav.
- Folio y QR verificables para compartirlo con quien te contrate.
Empieza hoy, a tu ritmo
Un solo pago y acceso inmediato al curso completo durante 12 meses.
- 18 unidades · 214 lecciones · 60 h
- 12 meses de acceso
- 8 cuestionarios de evaluación
- Certificado emitido por la SEP (Gob. del Estado de México) con folio verificable
Sobre tu inscripción
¿Cómo es el pago?
Un solo pago de $2,800 MXN. No hay mensualidades ni cargos recurrentes.
¿Cuánto tiempo tengo acceso?
12 meses desde tu inscripción, 24/7, para avanzar a tu ritmo.
¿Quién imparte el contenido?
El curso es impartido por Navdeep Yadav; INEC gestiona tu inscripción, evaluación y certificado.
¿Qué pasa cuando vence mi acceso?
Puedes renovar tu cuenta tú mismo desde la plataforma, sin trámites ni esperas.
