Master Google Analytics 4 Reports and GTM Basics
Learn to analyze Google Analytics 4 reports, create powerful custom reports and tailor GA4 data with Google Tag Manager
Lo que serás capaz de hacer
Google Analytics 4 is the future of Google Analytics, released in 2020 and getting a wide range of acceptance. Therefore, it is time for all of us to be ready to master it. This course helps you achieve the same. We analyze all the reports in Google Analytics 4 – Acquisition reports, Retention Reports, Engagement Report, Events, Conversions, Monetization Reports We get a thorough understanding of how to create powerful custom reports in GA4 and Google Data Studio. We learn to install Google Analytics and Google Tag Manager on a website and tailor the data in google analytics as needed by your business. For the assignment, we have a project in which you install a website, the files for which are shared in this course, connect with google analytics and tag manager and we together attempt the customization activities. You don't have to do any coding whatsoever. Therefore, all in all, this is truly a comprehensive course on Google Analytics 4 for you to gain mastery. If you are not convinced yet, check out the open videos from the courses, check out the reviews on my other Udemy courses, and then make a decision. Reviews from my other google analytics course: 5* The course was very well put together, The course instructor is very calm and composed and explains every aspect of the course with great detail and clarity. I will definitely recommend this course and Mr. Rudranil Chakrabortty to all Enhanced E-commerce enthusiasts. 5* Thank you for this course, it is very well structured and really insightful. I really enjoy it :) 5* Very Nicely explained & very well-paced. What was amazing was the efforts taken to guide & enable us to deploy data layers & tags from our side on a website that makes this course outstanding & like on-the-job training for practice. It was very easy to understand & thank you for making such a wonderful course Rudranil. I have also purchased your other course on enhanced e-commerce to learn & specialize more in-depth on the ecom. Thank you & keep making more courses like this Rudranil. 5* This is such as great course that made me want to take the rest of Neil's course. I am indeed taking another one of his courses. The course content helped me configured our company's new website analytics. Neil's teaching style is very clear, structured, practical, industrial, and full of important contents. Neil does care about his students and very responsive to all the questions I have. Highly recommenced! 5* I totally loved the course content. I'd highly recommend it for all those learners who wish to learn they WHYs and the HOWs. Although, I'm not from analytical background and earlier I never believed in the power of Analytics due to my limited understanding, but this course really helped me to expand my horizons and look beyond traditional ways of doing things. Above all, the instant and detailed answers to all my questions by Rudranil was beyond my expectations. Thank You veyr much Rudranil :) All the best! I hope to meet you in the course.
- Use Google Analytics 4 (latest version) reports for businesses
- Understand how to tailor the Google Analytics 4 account to fit custom business needs
- Understand the power of enhanced custom reports in Google Analytics 4
- Learn the basics of Google Data Studio
- Learn the art of modeling data and making it available in GA4 for any website
- Learn the basic of enhanced ecommerce data implementation
Temario
UNIDAD 1 - Lets Begin · 4 leccionesUNIDAD 1 - Lets Begin
UNIDAD 1 - Lets Begin
- Course Structure, Plan, and Overview
- Pace of the Lectures
- How to Analyze Website Data with Google Analytics
- Basic Navigation Guideline of the GA4 Account
UNIDAD 2 - Analysis: Traffic Volume · 5 leccionesUNIDAD 2 - Analysis: Traffic Volume
UNIDAD 2 - Analysis: Traffic Volume
- Lets Start our Analysis of Beginner Traffic Data
- Where are Your Users Coming From
- GA4 Users, and Concepts Important for Traffic Analysis
- Importance of Tracking Channels, Source, Medium, and UTM
- Customizing Channel Data (Channel Group) in Google Analytics 4
UNIDAD 3 - Analysis: Traffic Relevance · 6 leccionesUNIDAD 3 - Analysis: Traffic Relevance
UNIDAD 3 - Analysis: Traffic Relevance
- Learning About Your Visitors
- Demographics of Your Target Audience (Visitors)
- Devices and Technology of Your Visitors
- Learning About the User Behavior on your Website
- Finding Useful Details about the User
- Identify Overlapping Aspects about your Users
UNIDAD 4 - Analysis: How Google Analytics 4 Works · 4 leccionesUNIDAD 4 - Analysis: How Google Analytics 4 Works
UNIDAD 4 - Analysis: How Google Analytics 4 Works
- How Google Analytics Works
- Google Analytics 4 Events - Concepts
- Capturing Data Using GA4 Events
- Google Tag Manager - Non-Developer Perspective
UNIDAD 5 - Analysis: Traffic Engagement · 6 leccionesUNIDAD 5 - Analysis: Traffic Engagement
UNIDAD 5 - Analysis: Traffic Engagement
- Analyzing and Using Events
- Page-Level Analysis of Your Website
- Path Analysis for Understanding Visitor Journey on Your Website
- Types of Events in GA4
- Enhanced Measurements in GA4
- Key Events in Google Analytics 4
UNIDAD 6 - Analysis: Traffic Sustainability · 5 leccionesUNIDAD 6 - Analysis: Traffic Sustainability
UNIDAD 6 - Analysis: Traffic Sustainability
- Traffic Sustainability Analysis With Cohort Analysis Reports - Part - I
- Retention Analysis of Website Traffic
- Cohort Analysis - Granular Analysis
- Tracking Individual User Actions In GA4
- Concept Behind the UserID Tracking
UNIDAD 7 - Analysis: Meaningful Traffic · 7 leccionesUNIDAD 7 - Analysis: Meaningful Traffic
UNIDAD 7 - Analysis: Meaningful Traffic
- Funnel Concepts
- Funnel-Based Goal Analysis
- More Data on Business Goals
- Business Goal Analysis With Monetization Reports
- Attribution Modeling - Concept - I
- Attribution Modeling - Concept - II
- Attribution Modeling - Reports
UNIDAD 8 - Planning: Data Modeling Concepts with GA4 · 7 leccionesUNIDAD 8 - Planning: Data Modeling Concepts with GA4
UNIDAD 8 - Planning: Data Modeling Concepts with GA4
- Thinking About the Website Data to be Modeled
- Data Modeling for a Typical Ecommerce Website - Part - I
- Data Modeling for a Typical Ecommerce Website - Part - II
- Data Modeling for a Typical Ecommerce Website - Part - III
- Data Modeling for Non-Standard Websites - Part - I
- Data Modeling for Non-Standard Websites - Part - II
- Revisiting The Monetization Reports
UNIDAD 9 - Customization: Custom Reports and Data Studio Introduction · 7 leccionesUNIDAD 9 - Customization: Custom Reports and Data Studio Introduction
UNIDAD 9 - Customization: Custom Reports and Data Studio Introduction
- Customized Tabular Reports In GA4
- Completely Modify Google Analytics Reports and Layouts with Library
- Google Data Studio Basics
- Chart Types In Data Studio
- Using Data Filters and Other Tools
- Customizing Data with Formulas and Arithmetic In Google Data Studio
- Creating Advanced Custom Funnels In Data Studio
UNIDAD 10 - Implementation: Project Details and Setup · 2 leccionesUNIDAD 10 - Implementation: Project Details and Setup
UNIDAD 10 - Implementation: Project Details and Setup
- Who this Project is for?
- Install the Project
UNIDAD 11 - Implementation: Google Analytics 4 with Tag Manager · 21 leccionesUNIDAD 11 - Implementation: Google Analytics 4 with Tag Manager
UNIDAD 11 - Implementation: Google Analytics 4 with Tag Manager
- Create a New Google Analytics 4 Account
- Connect Google Analytics 4 to the Website
- A Case for the Need of Google Tag Manager
- Create a New Google Tag Manager Account
- Understand How Google Tag Manager Works
- Link the Website, Google Analytics 4, and Google Tag Manager
- Implement our First Event using the Google Tag Manager
- Understand the Preview Mode (Tag Assistant) in Google Tag Manager
- Understand the Debug View in Google Analytics 4
- Final Steps to Complete the Event Creation
- Optimize the use of Tags and Triggers - Part I
- Optimize the use of Tags and Triggers - Part II
- Create Events Inside Google Analytics 4
- Event Parameters and Custom Dimensions
- Configure a Custom Dimension
- Introduction To Advanced Custom Definitions
- What is the Data Layer
- Data Layer I - Begin using Data Layer with User-defined Variables
- Data Layer II - Form Fill Capture with Custom Data and Custom Event Parameters
- Data Layer III - How to Insert data into Data Layer
- Data Layer IV - Custom Metrics and Dimensions from Data Layer
UNIDAD 12 - Implementation: User Behavior Data Designing Opportunities in Google Analytics 4 · 5 leccionesUNIDAD 12 - Implementation: User Behavior Data Designing Opportunities in Google Analytics 4
UNIDAD 12 - Implementation: User Behavior Data Designing Opportunities in Google Analytics 4
- Understand User Properties and Audiences in Google Analytics 4
- Configure User Properties and Audiences
- User ID Setup - Behind the Scenes
- Understand User ID Tracking Fundamentals
- Implement User ID Tracking
UNIDAD 13 - Implementation: Ecommerce/Monetization Reports - How it Works · 6 leccionesUNIDAD 13 - Implementation: Ecommerce/Monetization Reports - How it Works
UNIDAD 13 - Implementation: Ecommerce/Monetization Reports - How it Works
- E-Commerce Implementation Basic Concepts
- Implementation Plan In Our Practice Website
- Implement The First Step of E-Commerce Data Collection
- Implement Product Views, Add To Carts And More - I
- Implement Product Views, Add To Carts And More - II
- Capturing Data Dynamically In The Ecommerce Implementation
UNIDAD 14 - Lets Close · 1 leccionesUNIDAD 14 - Lets Close
UNIDAD 14 - Lets Close
- Parting Thoughts
UNIDAD 15 - Additionals · 4 leccionesUNIDAD 15 - Additionals
UNIDAD 15 - Additionals
- Web Application And Android Application Together In Google Analytics 4
- Filter Internal or Unwanted Traffic from your Google Analytics 4 Account
- Calculated Metrics in Google Analytics 4
- Saved Segments in Google Analytics 4
Tu certificado lo emite la SEP, no solo una plataforma
Al demostrar la competencia recibes un certificado emitido por la Secretaría de Educación Pública a través del Gobierno del Estado de México: un documento oficial que puedes presentar con confianza ante cualquier empleador o institución.
Tu certificado con INEC
- Lo emite la Secretaría de Educación Pública (SEP), a través del Gobierno del Estado de México
- Documento oficial con folio verificable en línea
- Lo otorga la Universidad Tecnológica Fidel Velázquez
Otras plataformas en línea
- Constancia privada emitida por la misma plataforma
- Solo acredita horas cursadas o asistencia
- Sin respaldo de una autoridad educativa
Tu itinerario, de la inscripción al certificado
- 1
Inscripción con pago único
Pagas $2,800 MXN una sola vez y entras de inmediato al curso.
- 2
Estudias a tu ritmo
15 unidades con videos, lecturas y actividades, disponibles 24/7 durante 12 meses.
- 3
Cuestionarios por unidad
Cuestionarios para comprobar lo aprendido.
- 4
Certificado
Emitido por la SEP a través del Gobierno del Estado de México, con folio verificable.
Un certificado oficial de la SEP
- Emitido por la Secretaría de Educación Pública (SEP), a través del Gobierno del Estado de México. No es una constancia privada: es un documento oficial, y ese respaldo marca la diferencia frente a otras plataformas en línea.
- Contenido impartido por Rudranil Chakrabortty.
- Folio y QR verificables para compartirlo con quien te contrate.
Empieza hoy, a tu ritmo
Un solo pago y acceso inmediato al curso completo durante 12 meses.
- 15 unidades · 90 lecciones · 60 h
- 12 meses de acceso
- Certificado emitido por la SEP (Gob. del Estado de México) con folio verificable
Sobre tu inscripción
¿Cómo es el pago?
Un solo pago de $2,800 MXN. No hay mensualidades ni cargos recurrentes.
¿Cuánto tiempo tengo acceso?
12 meses desde tu inscripción, 24/7, para avanzar a tu ritmo.
¿Quién imparte el contenido?
El curso es impartido por Rudranil Chakrabortty; INEC gestiona tu inscripción, evaluación y certificado.
¿Qué pasa cuando vence mi acceso?
Puedes renovar tu cuenta tú mismo desde la plataforma, sin trámites ni esperas.


