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Inicio / Cursos / Master Google Analytics 4 Reports and GTM Basics
Impartido por Rudranil ChakraborttyPago único de $2,800 MXN · acceso por 12 meses

Master Google Analytics 4 Reports and GTM Basics

Learn to analyze Google Analytics 4 reports, create powerful custom reports and tailor GA4 data with Google Tag Manager

Certificado oficial emitido por la SEPA través del Gobierno del Estado de México
12 meses de acceso En línea · 60 h 15 unidades
Qué aprenderás

Lo que serás capaz de hacer

Google Analytics 4 is the future of Google Analytics, released in 2020 and getting a wide range of acceptance. Therefore, it is time for all of us to be ready to master it. This course helps you achieve the same. We analyze all the reports in Google Analytics 4 – Acquisition reports, Retention Reports, Engagement Report, Events, Conversions, Monetization Reports We get a thorough understanding of how to create powerful custom reports in GA4 and Google Data Studio. We learn to install Google Analytics and Google Tag Manager on a website and tailor the data in google analytics as needed by your business. For the assignment, we have a project in which you install a website, the files for which are shared in this course, connect with google analytics and tag manager and we together attempt the customization activities. You don't have to do any coding whatsoever. Therefore, all in all, this is truly a comprehensive course on Google Analytics 4 for you to gain mastery. If you are not convinced yet, check out the open videos from the courses, check out the reviews on my other Udemy courses, and then make a decision. Reviews from my other google analytics course: 5* The course was very well put together, The course instructor is very calm and composed and explains every aspect of the course with great detail and clarity. I will definitely recommend this course and Mr. Rudranil Chakrabortty to all Enhanced E-commerce enthusiasts. 5* Thank you for this course, it is very well structured and really insightful. I really enjoy it :) 5* Very Nicely explained & very well-paced. What was amazing was the efforts taken to guide & enable us to deploy data layers & tags from our side on a website that makes this course outstanding & like on-the-job training for practice. It was very easy to understand & thank you for making such a wonderful course Rudranil. I have also purchased your other course on enhanced e-commerce to learn & specialize more in-depth on the ecom. Thank you & keep making more courses like this Rudranil. 5* This is such as great course that made me want to take the rest of Neil's course. I am indeed taking another one of his courses. The course content helped me configured our company's new website analytics. Neil's teaching style is very clear, structured, practical, industrial, and full of important contents. Neil does care about his students and very responsive to all the questions I have. Highly recommenced! 5* I totally loved the course content. I'd highly recommend it for all those learners who wish to learn they WHYs and the HOWs. Although, I'm not from analytical background and earlier I never believed in the power of Analytics due to my limited understanding, but this course really helped me to expand my horizons and look beyond traditional ways of doing things. Above all, the instant and detailed answers to all my questions by Rudranil was beyond my expectations. Thank You veyr much Rudranil :) All the best! I hope to meet you in the course.

  • Use Google Analytics 4 (latest version) reports for businesses
  • Understand how to tailor the Google Analytics 4 account to fit custom business needs
  • Understand the power of enhanced custom reports in Google Analytics 4
  • Learn the basics of Google Data Studio
  • Learn the art of modeling data and making it available in GA4 for any website
  • Learn the basic of enhanced ecommerce data implementation

Temario

UNIDAD 1 - Lets Begin · 4 lecciones

UNIDAD 1 - Lets Begin

  • Course Structure, Plan, and OverviewVideo · 3 min
  • Pace of the LecturesVideo · 1 min
  • How to Analyze Website Data with Google AnalyticsVideo · 11 min
  • Basic Navigation Guideline of the GA4 AccountVideo · 6 min
UNIDAD 2 - Analysis: Traffic Volume · 5 lecciones

UNIDAD 2 - Analysis: Traffic Volume

  • Lets Start our Analysis of Beginner Traffic DataVideo · 8 min
  • Where are Your Users Coming FromVideo · 8 min
  • GA4 Users, and Concepts Important for Traffic AnalysisVideo · 11 min
  • Importance of Tracking Channels, Source, Medium, and UTMVideo · 14 min
  • Customizing Channel Data (Channel Group) in Google Analytics 4Video · 11 min
UNIDAD 3 - Analysis: Traffic Relevance · 6 lecciones

UNIDAD 3 - Analysis: Traffic Relevance

  • Learning About Your VisitorsVideo · 6 min
  • Demographics of Your Target Audience (Visitors)Video · 7 min
  • Devices and Technology of Your VisitorsVideo · 6 min
  • Learning About the User Behavior on your WebsiteVideo · 11 min
  • Finding Useful Details about the UserVideo · 7 min
  • Identify Overlapping Aspects about your UsersVideo · 7 min
UNIDAD 4 - Analysis: How Google Analytics 4 Works · 4 lecciones

UNIDAD 4 - Analysis: How Google Analytics 4 Works

  • How Google Analytics WorksVideo · 5 min
  • Google Analytics 4 Events - ConceptsVideo · 7 min
  • Capturing Data Using GA4 EventsVideo · 10 min
  • Google Tag Manager - Non-Developer PerspectiveVideo · 10 min
UNIDAD 5 - Analysis: Traffic Engagement · 6 lecciones

UNIDAD 5 - Analysis: Traffic Engagement

  • Analyzing and Using EventsVideo · 11 min
  • Page-Level Analysis of Your WebsiteVideo · 5 min
  • Path Analysis for Understanding Visitor Journey on Your WebsiteVideo · 8 min
  • Types of Events in GA4Video · 10 min
  • Enhanced Measurements in GA4Video · 11 min
  • Key Events in Google Analytics 4Video · 5 min
UNIDAD 6 - Analysis: Traffic Sustainability · 5 lecciones

UNIDAD 6 - Analysis: Traffic Sustainability

  • Traffic Sustainability Analysis With Cohort Analysis Reports - Part - IVideo · 7 min
  • Retention Analysis of Website TrafficVideo · 16 min
  • Cohort Analysis - Granular AnalysisVideo · 9 min
  • Tracking Individual User Actions In GA4Video · 5 min
  • Concept Behind the UserID TrackingVideo · 10 min
UNIDAD 7 - Analysis: Meaningful Traffic · 7 lecciones

UNIDAD 7 - Analysis: Meaningful Traffic

  • Funnel ConceptsVideo · 10 min
  • Funnel-Based Goal AnalysisVideo · 12 min
  • More Data on Business GoalsVideo · 4 min
  • Business Goal Analysis With Monetization ReportsVideo · 6 min
  • Attribution Modeling - Concept - IVideo · 15 min
  • Attribution Modeling - Concept - IIVideo · 17 min
  • Attribution Modeling - ReportsVideo · 9 min
UNIDAD 8 - Planning: Data Modeling Concepts with GA4 · 7 lecciones

UNIDAD 8 - Planning: Data Modeling Concepts with GA4

  • Thinking About the Website Data to be ModeledVideo · 9 min
  • Data Modeling for a Typical Ecommerce Website - Part - IVideo · 7 min
  • Data Modeling for a Typical Ecommerce Website - Part - IIVideo · 8 min
  • Data Modeling for a Typical Ecommerce Website - Part - IIIVideo · 9 min
  • Data Modeling for Non-Standard Websites - Part - IVideo · 7 min
  • Data Modeling for Non-Standard Websites - Part - IIVideo · 11 min
  • Revisiting The Monetization ReportsVideo · 2 min
UNIDAD 9 - Customization: Custom Reports and Data Studio Introduction · 7 lecciones

UNIDAD 9 - Customization: Custom Reports and Data Studio Introduction

  • Customized Tabular Reports In GA4Video · 5 min
  • Completely Modify Google Analytics Reports and Layouts with LibraryVideo · 12 min
  • Google Data Studio BasicsVideo · 6 min
  • Chart Types In Data StudioVideo · 11 min
  • Using Data Filters and Other ToolsVideo · 4 min
  • Customizing Data with Formulas and Arithmetic In Google Data StudioVideo · 4 min
  • Creating Advanced Custom Funnels In Data StudioVideo · 11 min
UNIDAD 10 - Implementation: Project Details and Setup · 2 lecciones

UNIDAD 10 - Implementation: Project Details and Setup

  • Who this Project is for?Video · 3 min
  • Install the ProjectVideo · 10 min
UNIDAD 11 - Implementation: Google Analytics 4 with Tag Manager · 21 lecciones

UNIDAD 11 - Implementation: Google Analytics 4 with Tag Manager

  • Create a New Google Analytics 4 AccountVideo · 6 min
  • Connect Google Analytics 4 to the WebsiteVideo · 8 min
  • A Case for the Need of Google Tag ManagerVideo · 10 min
  • Create a New Google Tag Manager AccountVideo · 2 min
  • Understand How Google Tag Manager WorksVideo · 7 min
  • Link the Website, Google Analytics 4, and Google Tag ManagerVideo · 16 min
  • Implement our First Event using the Google Tag ManagerVideo · 11 min
  • Understand the Preview Mode (Tag Assistant) in Google Tag ManagerVideo · 10 min
  • Understand the Debug View in Google Analytics 4Video · 4 min
  • Final Steps to Complete the Event CreationVideo · 3 min
  • Optimize the use of Tags and Triggers - Part IVideo · 12 min
  • Optimize the use of Tags and Triggers - Part IIVideo · 17 min
  • Create Events Inside Google Analytics 4Video · 10 min
  • Event Parameters and Custom DimensionsVideo · 6 min
  • Configure a Custom DimensionVideo · 11 min
  • Introduction To Advanced Custom DefinitionsVideo · 5 min
  • What is the Data LayerVideo · 6 min
  • Data Layer I - Begin using Data Layer with User-defined VariablesVideo · 11 min
  • Data Layer II - Form Fill Capture with Custom Data and Custom Event ParametersVideo · 14 min
  • Data Layer III - How to Insert data into Data LayerVideo · 11 min
  • Data Layer IV - Custom Metrics and Dimensions from Data LayerVideo · 6 min
UNIDAD 12 - Implementation: User Behavior Data Designing Opportunities in Google Analytics 4 · 5 lecciones

UNIDAD 12 - Implementation: User Behavior Data Designing Opportunities in Google Analytics 4

  • Understand User Properties and Audiences in Google Analytics 4Video · 8 min
  • Configure User Properties and AudiencesVideo · 14 min
  • User ID Setup - Behind the ScenesVideo · 6 min
  • Understand User ID Tracking FundamentalsVideo · 10 min
  • Implement User ID TrackingVideo · 16 min
UNIDAD 13 - Implementation: Ecommerce/Monetization Reports - How it Works · 6 lecciones

UNIDAD 13 - Implementation: Ecommerce/Monetization Reports - How it Works

  • E-Commerce Implementation Basic ConceptsVideo · 7 min
  • Implementation Plan In Our Practice WebsiteVideo · 5 min
  • Implement The First Step of E-Commerce Data CollectionVideo · 18 min
  • Implement Product Views, Add To Carts And More - IVideo · 13 min
  • Implement Product Views, Add To Carts And More - IIVideo · 6 min
  • Capturing Data Dynamically In The Ecommerce ImplementationVideo · 11 min
UNIDAD 14 - Lets Close · 1 lecciones

UNIDAD 14 - Lets Close

  • Parting ThoughtsVideo · 2 min
UNIDAD 15 - Additionals · 4 lecciones

UNIDAD 15 - Additionals

  • Web Application And Android Application Together In Google Analytics 4Video · 15 min
  • Filter Internal or Unwanted Traffic from your Google Analytics 4 AccountVideo · 7 min
  • Calculated Metrics in Google Analytics 4Video · 13 min
  • Saved Segments in Google Analytics 4Video · 8 min
Certificado oficial

Tu certificado lo emite la SEP, no solo una plataforma

Al demostrar la competencia recibes un certificado emitido por la Secretaría de Educación Pública a través del Gobierno del Estado de México: un documento oficial que puedes presentar con confianza ante cualquier empleador o institución.

Tu certificado con INEC

  • Lo emite la Secretaría de Educación Pública (SEP), a través del Gobierno del Estado de México
  • Documento oficial con folio verificable en línea
  • Lo otorga la Universidad Tecnológica Fidel Velázquez

Otras plataformas en línea

  • Constancia privada emitida por la misma plataforma
  • Solo acredita horas cursadas o asistencia
  • Sin respaldo de una autoridad educativa
Cómo funciona

Tu itinerario, de la inscripción al certificado

  1. 1

    Inscripción con pago único

    Pagas $2,800 MXN una sola vez y entras de inmediato al curso.

  2. 2

    Estudias a tu ritmo

    15 unidades con videos, lecturas y actividades, disponibles 24/7 durante 12 meses.

  3. 3

    Cuestionarios por unidad

    Cuestionarios para comprobar lo aprendido.

  4. 4

    Certificado

    Emitido por la SEP a través del Gobierno del Estado de México, con folio verificable.

Lo que obtienes

Un certificado oficial de la SEP

Muestra del certificado: Master Google Analytics 4 Reports and GTM Basics

Muestra · verificable por folio y QR

  • Emitido por la Secretaría de Educación Pública (SEP), a través del Gobierno del Estado de México. No es una constancia privada: es un documento oficial, y ese respaldo marca la diferencia frente a otras plataformas en línea.
  • Contenido impartido por Rudranil Chakrabortty.
  • Folio y QR verificables para compartirlo con quien te contrate.
Medios que necesitas
Equipo de cómputo Conexión estable a internet
Pago único

Empieza hoy, a tu ritmo

Un solo pago y acceso inmediato al curso completo durante 12 meses.

  • 15 unidades · 90 lecciones · 60 h
  • 12 meses de acceso
  • Certificado emitido por la SEP (Gob. del Estado de México) con folio verificable
Pago único
$2,800MXN
Acceso por 12 meses
Inscribirme Hablar con un asesor
Preguntas frecuentes

Sobre tu inscripción

¿Cómo es el pago?

Un solo pago de $2,800 MXN. No hay mensualidades ni cargos recurrentes.

¿Cuánto tiempo tengo acceso?

12 meses desde tu inscripción, 24/7, para avanzar a tu ritmo.

¿Quién imparte el contenido?

El curso es impartido por Rudranil Chakrabortty; INEC gestiona tu inscripción, evaluación y certificado.

¿Qué pasa cuando vence mi acceso?

Puedes renovar tu cuenta tú mismo desde la plataforma, sin trámites ni esperas.

Certificado emitido por la SEP a través del Gobierno del Estado de México · Master Google Analytics 4 Reports and GTM Basics

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