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Inicio / Cursos / Google Ads Masterclass (AdWords): Grow with Google Ads
Impartido por Diego Davila • 1.100.000+ StudentsPago único de $2,800 MXN · acceso por 12 meses

Google Ads Masterclass (AdWords): Grow with Google Ads

Google Ads 2022: Master PPC, Remarketing, Display Campaigns, Search Campaigns, YouTube Ads from Basic to Advanced.

Certificado oficial emitido por la SEPA través del Gobierno del Estado de México
12 meses de acceso En línea · 60 h 21 unidades
Qué aprenderás

Lo que serás capaz de hacer

Welcome to the Google Ads Masterclass Our goal is to help you use all the power of Google Ads. By the end of the course, you will have complete mastery of Google Ads, feeling totally comfortable creating super optimized ads and campaigns that work in the real world. This course is project-based and uses real-world case studies. So while you are taking the class, you'll see real results in your own business. This course will take you from the basics (from zero) to advanced techniques in Google Ads. We'll start learning how to create Search Ads campaigns, placing your ads on the first page of Google in front of millions of people. We'll learn how to create Display Ads campaigns, showing your ads on Google's partner sites. And, of course, learn how to create super optimized YouTube Ads , which is the second-largest search engine in the world. Once the campaigns are created, we will analyze the results and data and see how to optimize. You will learn an easy system, a recipe to plan irresistible Google Ads. You will learn to pick the best keywords for your business and optimize your target audience for better results. You will also dominate the Google Ads Campaign structure. Ad Extensions Automatic bidding strategies. And how to optimize your ads by increasing your click rates by up to 30%. Google Shopping Ads. PPC strategies (Pay Per Click). Google Ads is formerly known as Google Adwords. And finally, we're going to work with Remarketing on Google Ads, which is one of the most powerful tools we have today in digital marketing, and you can start using it today. It doesn't matter if your goal is to increase your company's sales, spread your brand, or maybe start a new career as a Google Ads expert. This course will teach you everything you need to achieve any of these goals. Many people think that Google Ads is complicated to use, but this is not 100% true. We will show you how fun, simple and easy it is to create ads on Google Ads. We are sure you'll love the course and that this course and the strategies you'll learn will revolutionize your business. But if for any reason you don't like the course, you can request a 100% refund of your investment within the first 30 days. Join hundreds of students who are already creating super optimized ads on Google. Enroll now and let's start using all the power of Google Ads to generate more sales, outperform your competitors, and exponentially increase your online presence! Let's start learning together! Diego & Phil

  • Learn Google Ads from the basics (from zero) to advanced techniques
  • Create Search Ads, placing your ads on the first page of Google in front of millions of people
  • Create Display Ads, showing your ads on Google's partner sites
  • Create super optimized YouTube Ads, which is the second-largest search engine in the world
  • Create Google Shopping Ads to sell physical products
  • Analyze the results and data, and see how to optimize (Google Analytics)

Temario

UNIDAD 1 - Introduction · 3 lecciones

UNIDAD 1 - Introduction

  • Welcome to the course. What will you learn? | Google Ads CourseVideo · 4 min
  • Download course guide | Google Ads CourseLectura · 0 min
  • Our Course Private Facebook Group | Google Ads CourseLectura · 0 min
UNIDAD 2 - Google Ads: First steps · 5 lecciones

UNIDAD 2 - Google Ads: First steps

  • What is Google Ads and why is it important to you? | Google Ads CourseVideo · 4 min
  • Creating your account on Google Ads step by step | Google Ads CourseVideo · 4 min
  • Exploring the Google Ads interface and identifying key pointsVideo · 4 min
  • Setting up your Google Ads Billing options | Google Ads CourseVideo · 3 min
  • Assignment: Sign Up for a Google Ads Account | Google Ads CourseVideo · 1 min
UNIDAD 3 - Creating Successful Google Ads Campaigns · 4 lecciones

UNIDAD 3 - Creating Successful Google Ads Campaigns

  • The Top 3 Elements of Your Google Ads Campaigns | Google Ads CourseVideo · 8 min
  • Assignment: Design Your Campaign Flow | Google Ads CourseVideo · 2 min
  • Introduction to Our Case Studies | Google Ads CourseVideo · 2 min
  • Case Study: Phil Brainstorms His Business Goals and Campaign FlowVideo · 15 min
UNIDAD 4 - Keywords: Your Google Ads Success Starts Here · 5 lecciones

UNIDAD 4 - Keywords: Your Google Ads Success Starts Here

  • What are keywords and why are they essential? | Google Ads CourseVideo · 5 min
  • Finding top keywords for your business with Google Keyword PlannerVideo · 8 min
  • How do you decide which keywords to target for your Google Ads?Video · 11 min
  • Assignment: Find Your Campaign Keywords with the Google Keyword PlannerVideo · 1 min
  • Case Study: Phil Uses the Keyword Planner to Find His Ad Campaign KeywordsVideo · 9 min
UNIDAD 5 - Structure of Google Ads Campaigns · 2 lecciones

UNIDAD 5 - Structure of Google Ads Campaigns

  • Mastering the Structure of Google Ads Campaigns | Google Ads CourseVideo · 11 min
  • Download Campaign Structure graphics from Google Ads | Google Ads CourseLectura · 0 min
UNIDAD 6 - Planning your Google Ads campaigns · 4 lecciones

UNIDAD 6 - Planning your Google Ads campaigns

  • Creating a plan for super optimized campaigns | Google Ads CourseVideo · 5 min
  • How to plan a super optimized and irresistible Ad | Google Ads CourseVideo · 9 min
  • Assignment: Design Your Google Ad Campaign | Google Ads CourseVideo · 2 min
  • Case Study: Phil Designs His Google Ad Campaign | Google Ads CourseVideo · 6 min
UNIDAD 7 - Search Ads: Your ads in front of millions of people on Google · 7 lecciones

UNIDAD 7 - Search Ads: Your ads in front of millions of people on Google

  • What are Search Ads on Google Ads | Google Ads CourseVideo · 1 min
  • Setting up the Search campaign on Google Ads | Google Ads CourseVideo · 26 min
  • Setting up the Ads group on Google Ads | Google Ads CourseVideo · 9 min
  • Creating optimized Google Search Ads | Google Ads CourseVideo · 11 min
  • Managing campaigns created on Google Ads | Google Ads CourseVideo · 3 min
  • Assignment: Create Your First Search Ad | Google Ads CourseVideo · 1 min
  • Case Study: Phil Creates His First Google Search Ad | Google Ads CourseVideo · 6 min
UNIDAD 8 - Display Ads: Placing Your Ads on Google Partner Sites · 7 lecciones

UNIDAD 8 - Display Ads: Placing Your Ads on Google Partner Sites

  • What are Display Network Ads on Google Ads | Google Ads CourseVideo · 3 min
  • Creating professional images for your Google Ads Display Ads | Google Ads CourseVideo · 2 min
  • Canva Tutorial: How to Create & Design Ads | Google Ads CourseVideo · 14 min
  • Creating the Google Display Ad Campaign | Google Ads CourseVideo · 8 min
  • Creating optimized Display Ad on Google | Google Ads CourseVideo · 8 min
  • Assignment: Design Your Display Ads | Google Ads CourseVideo · 1 min
  • Case Study: Phil Designs His Display Ads | Google Ads CourseVideo · 4 min
UNIDAD 9 - YouTube Ads: Millions of views for a few cents · 8 lecciones

UNIDAD 9 - YouTube Ads: Millions of views for a few cents

  • What are YouTube ads and why they are important for your businessVideo · 3 min
  • How to Design a YouTube Video Ad that Captures Attention | Google Ads CourseVideo · 13 min
  • Easy Ways to Make Videos for Non-Video Creators | Google Ads CourseVideo · 8 min
  • Creating a Google Ads Video campaign | Google Ads CourseVideo · 7 min
  • Setting up the Google Ads Video ad group | Google Ads CourseVideo · 9 min
  • Creating optimized YouTube video ads | Google Ads CourseVideo · 5 min
  • Assignment: Create Your Video Ad | Google Ads CourseVideo · 1 min
  • Case Study: Phil Creates His First Video Ad | Google Ads CourseVideo · 6 min
UNIDAD 10 - Phil's Ad Experiments · 10 lecciones

UNIDAD 10 - Phil's Ad Experiments

  • Introduction to this Case Study Section | Google Ads CourseVideo · 2 min
  • Case Study: Reviewing Phil's First Campaigns | Google Ads CourseVideo · 18 min
  • Case Study: Getting My First Paying Customer from a Google Ad!Video · 3 min
  • Case Study: Search Ad 2.0, Making Improvements | Google Ads CourseVideo · 2 min
  • Case Study: Improving My YouTube Video Ranking with Google AdsVideo · 8 min
  • Case Study: Getting More Conversions, and More Ad OptimizationsVideo · 6 min
  • Case Study: Running A B Experiments within Google Ads | Google Ads CourseVideo · 5 min
  • Case Study: Ad Status and Why Your Ads Might Not Be Running | Google Ads CourseVideo · 1 min
  • Case Study: Optimizing My Keywords with Negative Keywords | Google Ads CourseVideo · 6 min
  • Case Study: Lower Costs Per Conversions and More Sales | Google Ads CourseVideo · 5 min
UNIDAD 11 - Ads Optimization: Boosting your click-through rates up to 30% · 14 lecciones

UNIDAD 11 - Ads Optimization: Boosting your click-through rates up to 30%

  • Optimizing ads with ad extensions on Google Ads | Google Ads CourseVideo · 5 min
  • Important information about Google Ads Extensions | Google Ads CourseVideo · 5 min
  • Selecting the right ad extension for your business | Google Ads CourseVideo · 9 min
  • Ad Extensions - SiteLinks | Google Ads CourseVideo · 12 min
  • Ad Extensions - Callout | Google Ads CourseVideo · 5 min
  • Ad Extensions - Structured Snippets | Google Ads CourseVideo · 4 min
  • Ad Extensions - Call Extension | Google Ads CourseVideo · 5 min
  • Ad Extensions - Lead Extension | Google Ads CourseVideo · 6 min
  • Ad Extensions - Location Extension | Google Ads CourseVideo · 4 min
  • Ad Extensions - Price Extension | Google Ads CourseVideo · 4 min
  • Ad Extensions - Promotion Extensions | Google Ads CourseVideo · 2 min
  • Analyzing the performance of your Ad Extensions | Google Ads CourseVideo · 4 min
  • Assignment: Improve Your Google Ads with Extensions | Google Ads CourseVideo · 1 min
  • Case Study: Phil Implements Extensions to Improve His Google AdsVideo · 4 min
UNIDAD 12 - Campaign Conversions: How to Know Where Every Penny Is Going · 7 lecciones

UNIDAD 12 - Campaign Conversions: How to Know Where Every Penny Is Going

  • What Conversions are and why they are important for your businessVideo · 2 min
  • Conversion Rate and Cost per Conversion on Google Ads | Google Ads CourseVideo · 8 min
  • Creating and configuring conversions on Google Ads | Google Ads CourseVideo · 14 min
  • Installing Google Ads Tag code on your website for conversionsVideo · 9 min
  • Creating and setting up Google Ads Call conversions | Google Ads CourseVideo · 5 min
  • Assignment: Add Conversion Tracking to Your Google Ads | Google Ads CourseVideo · 1 min
  • Case Study: Phil Starts Tracking Conversions for his Google AdsVideo · 4 min
UNIDAD 13 - Mastering Google Ads Bidding Strategies · 8 lecciones

UNIDAD 13 - Mastering Google Ads Bidding Strategies

  • How Google Ads auction works | Google Ads CourseVideo · 12 min
  • Manual bids vs automatic bids in Google Ads | Google Ads CourseVideo · 7 min
  • Types of bids in Google Ads | Google Ads CourseVideo · 9 min
  • Increasing your bids to specific locations on Google Ads | Google Ads CourseVideo · 4 min
  • Raising your bids for specific devices on Google Ads | Google Ads CourseVideo · 2 min
  • Setting days and hours to show your ads on Google Ads | Google Ads CourseVideo · 3 min
  • Assignment: Choose the Right Bidding Strategy for Your CampaignsVideo · 1 min
  • Case Study: Phil Adjusts His Bidding Strategy | Google Ads CourseVideo · 6 min
UNIDAD 14 - Remarketing: The Most Profitable Ad Strategy for Google Ads · 7 lecciones

UNIDAD 14 - Remarketing: The Most Profitable Ad Strategy for Google Ads

  • What is remarketing and why it's important for your business | Google Ads CourseVideo · 9 min
  • Defining target audience sources for remarketing on Google AdsVideo · 8 min
  • Remarketing on your website: Creating a list of people who visited your websiteVideo · 9 min
  • YouTube Remarketing: Creating List of People Who Have Viewed Your VideosVideo · 2 min
  • Creating an Optimized Remarketing Campaign on Google Ads | Google Ads CourseVideo · 4 min
  • Assignment: Create a Retargeting Campaign | Google Ads CourseVideo · 1 min
  • Case Study: Phil Sets Up His First Google Ads Retargeting CampaignVideo · 9 min
UNIDAD 15 - Google Ads Data Analysis & Reporting · 4 lecciones

UNIDAD 15 - Google Ads Data Analysis & Reporting

  • Reports on Google Ads | Google Ads CourseVideo · 9 min
  • Creating your Custom Reports on Google Ads | Google Ads CourseVideo · 2 min
  • Report Submitting Reports Automatic to you via email | Google Ads CourseVideo · 2 min
  • Case Study: Phil Analyzes the Successes and Failures of His Google Ad CampaignsVideo · 11 min
UNIDAD 16 - Tool: Semrush Advertising Toolkit – Improve Your Paid Strategy · 5 lecciones

UNIDAD 16 - Tool: Semrush Advertising Toolkit – Improve Your Paid Strategy

  • Introduction & First Steps (Advertising Toolkit)Lectura · 0 min
  • Intro to the Advertising ToolkitVideo · 3 min
  • Research Competitor Ad CampaignsVideo · 5 min
  • Advertising Research: Spying on your competitors' campaignsVideo · 5 min
  • Ad History, PLA & PPC toolsVideo · 3 min
UNIDAD 17 - LIVES + Q&A sessions · 1 lecciones

UNIDAD 17 - LIVES + Q&A sessions

  • [LIVE] How to optimize your Audience to grow your sales exponentiallyVideo · 28 min
UNIDAD 18 - Conclusion · 2 lecciones

UNIDAD 18 - Conclusion

  • Contacting Google Ads Support | Google Ads CourseVideo · 4 min
  • Thank You | Google Ads CourseVideo · 2 min
UNIDAD 19 - [OPTIONAL] - Build a PRO Website in 30 minutes · 9 lecciones

UNIDAD 19 - [OPTIONAL] - Build a PRO Website in 30 minutes

  • Using AI to create a professional Website in minutesVideo · 9 min
  • Customizing Your Website with AIVideo · 6 min
  • 10 reasons why you need a website | Google Ads CourseVideo · 4 min
  • What do you need to build your website | Google Ads CourseVideo · 8 min
  • Signing for hosting with Hostinger | Google Ads CourseVideo · 8 min
  • Accessing the control panel | Google Ads CourseVideo · 3 min
  • Installing WordPress on your server | Google Ads CourseVideo · 7 min
  • Installing Themes & Plugins | Google Ads CourseVideo · 5 min
  • Customizing your website’s Home Page and Pages | Google Ads CourseVideo · 9 min
UNIDAD 20 - COURSE ARQUIVE - OLD LECTURES · 12 lecciones

UNIDAD 20 - COURSE ARQUIVE - OLD LECTURES

  • Welcome to the Google Ads / Adwords course | Google Ads CourseVideo · 2 min
  • How does Google Ads Adwords works? | Google Ads CourseVideo · 3 min
  • Examples of Ads that we are creating | Google Ads CourseVideo · 6 min
  • Setting up your Ads/Adwords Account | Google Ads CourseVideo · 7 min
  • Exploring the Ads/Adwords Interface | Google Ads CourseVideo · 5 min
  • Finding the best Keywords for your Business with Google Keyword PlannerVideo · 11 min
  • Creating a Google Ads / Adwords Search Campaign | Google Ads CourseVideo · 6 min
  • Selecting your Audience | Google Ads CourseVideo · 4 min
  • Choosing your Bid settings for Google Ads / Adwords | Google Ads CourseVideo · 4 min
  • Creating an Ad group and Adding Keywords | Google Ads CourseVideo · 4 min
  • Finalizing your Google Ads campaign | Google Ads CourseVideo · 6 min
  • Managing your Google Ads Campaigns and Analytics | Google Ads CourseVideo · 3 min
UNIDAD 21 - Bonus Section · 2 lecciones

UNIDAD 21 - Bonus Section

  • Bonus Lesson from Diego DavilaLectura · 0 min
  • Bonus Lesson from Phil EbinerLectura · 0 min
Certificado oficial

Tu certificado lo emite la SEP, no solo una plataforma

Al demostrar la competencia recibes un certificado emitido por la Secretaría de Educación Pública a través del Gobierno del Estado de México: un documento oficial que puedes presentar con confianza ante cualquier empleador o institución.

Tu certificado con INEC

  • Lo emite la Secretaría de Educación Pública (SEP), a través del Gobierno del Estado de México
  • Documento oficial con folio verificable en línea
  • Lo otorga la Universidad Tecnológica Fidel Velázquez

Otras plataformas en línea

  • Constancia privada emitida por la misma plataforma
  • Solo acredita horas cursadas o asistencia
  • Sin respaldo de una autoridad educativa
Cómo funciona

Tu itinerario, de la inscripción al certificado

  1. 1

    Inscripción con pago único

    Pagas $2,800 MXN una sola vez y entras de inmediato al curso.

  2. 2

    Estudias a tu ritmo

    21 unidades con videos, lecturas y actividades, disponibles 24/7 durante 12 meses.

  3. 3

    Cuestionarios por unidad

    Cuestionarios para comprobar lo aprendido.

  4. 4

    Certificado

    Emitido por la SEP a través del Gobierno del Estado de México, con folio verificable.

Lo que obtienes

Un certificado oficial de la SEP

Muestra del certificado: Google Ads Masterclass (AdWords): Grow with Google Ads

Muestra · verificable por folio y QR

  • Emitido por la Secretaría de Educación Pública (SEP), a través del Gobierno del Estado de México. No es una constancia privada: es un documento oficial, y ese respaldo marca la diferencia frente a otras plataformas en línea.
  • Contenido impartido por Diego Davila • 1.100.000+ Students.
  • Folio y QR verificables para compartirlo con quien te contrate.
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Pago único

Empieza hoy, a tu ritmo

Un solo pago y acceso inmediato al curso completo durante 12 meses.

  • 21 unidades · 126 lecciones · 60 h
  • 12 meses de acceso
  • Certificado emitido por la SEP (Gob. del Estado de México) con folio verificable
Pago único
$2,800MXN
Acceso por 12 meses
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¿Cómo es el pago?

Un solo pago de $2,800 MXN. No hay mensualidades ni cargos recurrentes.

¿Cuánto tiempo tengo acceso?

12 meses desde tu inscripción, 24/7, para avanzar a tu ritmo.

¿Quién imparte el contenido?

El curso es impartido por Diego Davila • 1.100.000+ Students; INEC gestiona tu inscripción, evaluación y certificado.

¿Qué pasa cuando vence mi acceso?

Puedes renovar tu cuenta tú mismo desde la plataforma, sin trámites ni esperas.

Certificado emitido por la SEP a través del Gobierno del Estado de México · Google Ads Masterclass (AdWords): Grow with Google Ads

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