Google Ads Masterclass (AdWords): Grow with Google Ads
Google Ads 2022: Master PPC, Remarketing, Display Campaigns, Search Campaigns, YouTube Ads from Basic to Advanced.
Lo que serás capaz de hacer
Welcome to the Google Ads Masterclass Our goal is to help you use all the power of Google Ads. By the end of the course, you will have complete mastery of Google Ads, feeling totally comfortable creating super optimized ads and campaigns that work in the real world. This course is project-based and uses real-world case studies. So while you are taking the class, you'll see real results in your own business. This course will take you from the basics (from zero) to advanced techniques in Google Ads. We'll start learning how to create Search Ads campaigns, placing your ads on the first page of Google in front of millions of people. We'll learn how to create Display Ads campaigns, showing your ads on Google's partner sites. And, of course, learn how to create super optimized YouTube Ads , which is the second-largest search engine in the world. Once the campaigns are created, we will analyze the results and data and see how to optimize. You will learn an easy system, a recipe to plan irresistible Google Ads. You will learn to pick the best keywords for your business and optimize your target audience for better results. You will also dominate the Google Ads Campaign structure. Ad Extensions Automatic bidding strategies. And how to optimize your ads by increasing your click rates by up to 30%. Google Shopping Ads. PPC strategies (Pay Per Click). Google Ads is formerly known as Google Adwords. And finally, we're going to work with Remarketing on Google Ads, which is one of the most powerful tools we have today in digital marketing, and you can start using it today. It doesn't matter if your goal is to increase your company's sales, spread your brand, or maybe start a new career as a Google Ads expert. This course will teach you everything you need to achieve any of these goals. Many people think that Google Ads is complicated to use, but this is not 100% true. We will show you how fun, simple and easy it is to create ads on Google Ads. We are sure you'll love the course and that this course and the strategies you'll learn will revolutionize your business. But if for any reason you don't like the course, you can request a 100% refund of your investment within the first 30 days. Join hundreds of students who are already creating super optimized ads on Google. Enroll now and let's start using all the power of Google Ads to generate more sales, outperform your competitors, and exponentially increase your online presence! Let's start learning together! Diego & Phil
- Learn Google Ads from the basics (from zero) to advanced techniques
- Create Search Ads, placing your ads on the first page of Google in front of millions of people
- Create Display Ads, showing your ads on Google's partner sites
- Create super optimized YouTube Ads, which is the second-largest search engine in the world
- Create Google Shopping Ads to sell physical products
- Analyze the results and data, and see how to optimize (Google Analytics)
Temario
UNIDAD 1 - Introduction · 3 leccionesUNIDAD 1 - Introduction
UNIDAD 1 - Introduction
- Welcome to the course. What will you learn? | Google Ads Course
- Download course guide | Google Ads Course
- Our Course Private Facebook Group | Google Ads Course
UNIDAD 2 - Google Ads: First steps · 5 leccionesUNIDAD 2 - Google Ads: First steps
UNIDAD 2 - Google Ads: First steps
- What is Google Ads and why is it important to you? | Google Ads Course
- Creating your account on Google Ads step by step | Google Ads Course
- Exploring the Google Ads interface and identifying key points
- Setting up your Google Ads Billing options | Google Ads Course
- Assignment: Sign Up for a Google Ads Account | Google Ads Course
UNIDAD 3 - Creating Successful Google Ads Campaigns · 4 leccionesUNIDAD 3 - Creating Successful Google Ads Campaigns
UNIDAD 3 - Creating Successful Google Ads Campaigns
- The Top 3 Elements of Your Google Ads Campaigns | Google Ads Course
- Assignment: Design Your Campaign Flow | Google Ads Course
- Introduction to Our Case Studies | Google Ads Course
- Case Study: Phil Brainstorms His Business Goals and Campaign Flow
UNIDAD 4 - Keywords: Your Google Ads Success Starts Here · 5 leccionesUNIDAD 4 - Keywords: Your Google Ads Success Starts Here
UNIDAD 4 - Keywords: Your Google Ads Success Starts Here
- What are keywords and why are they essential? | Google Ads Course
- Finding top keywords for your business with Google Keyword Planner
- How do you decide which keywords to target for your Google Ads?
- Assignment: Find Your Campaign Keywords with the Google Keyword Planner
- Case Study: Phil Uses the Keyword Planner to Find His Ad Campaign Keywords
UNIDAD 5 - Structure of Google Ads Campaigns · 2 leccionesUNIDAD 5 - Structure of Google Ads Campaigns
UNIDAD 5 - Structure of Google Ads Campaigns
- Mastering the Structure of Google Ads Campaigns | Google Ads Course
- Download Campaign Structure graphics from Google Ads | Google Ads Course
UNIDAD 6 - Planning your Google Ads campaigns · 4 leccionesUNIDAD 6 - Planning your Google Ads campaigns
UNIDAD 6 - Planning your Google Ads campaigns
- Creating a plan for super optimized campaigns | Google Ads Course
- How to plan a super optimized and irresistible Ad | Google Ads Course
- Assignment: Design Your Google Ad Campaign | Google Ads Course
- Case Study: Phil Designs His Google Ad Campaign | Google Ads Course
UNIDAD 7 - Search Ads: Your ads in front of millions of people on Google · 7 leccionesUNIDAD 7 - Search Ads: Your ads in front of millions of people on Google
UNIDAD 7 - Search Ads: Your ads in front of millions of people on Google
- What are Search Ads on Google Ads | Google Ads Course
- Setting up the Search campaign on Google Ads | Google Ads Course
- Setting up the Ads group on Google Ads | Google Ads Course
- Creating optimized Google Search Ads | Google Ads Course
- Managing campaigns created on Google Ads | Google Ads Course
- Assignment: Create Your First Search Ad | Google Ads Course
- Case Study: Phil Creates His First Google Search Ad | Google Ads Course
UNIDAD 8 - Display Ads: Placing Your Ads on Google Partner Sites · 7 leccionesUNIDAD 8 - Display Ads: Placing Your Ads on Google Partner Sites
UNIDAD 8 - Display Ads: Placing Your Ads on Google Partner Sites
- What are Display Network Ads on Google Ads | Google Ads Course
- Creating professional images for your Google Ads Display Ads | Google Ads Course
- Canva Tutorial: How to Create & Design Ads | Google Ads Course
- Creating the Google Display Ad Campaign | Google Ads Course
- Creating optimized Display Ad on Google | Google Ads Course
- Assignment: Design Your Display Ads | Google Ads Course
- Case Study: Phil Designs His Display Ads | Google Ads Course
UNIDAD 9 - YouTube Ads: Millions of views for a few cents · 8 leccionesUNIDAD 9 - YouTube Ads: Millions of views for a few cents
UNIDAD 9 - YouTube Ads: Millions of views for a few cents
- What are YouTube ads and why they are important for your business
- How to Design a YouTube Video Ad that Captures Attention | Google Ads Course
- Easy Ways to Make Videos for Non-Video Creators | Google Ads Course
- Creating a Google Ads Video campaign | Google Ads Course
- Setting up the Google Ads Video ad group | Google Ads Course
- Creating optimized YouTube video ads | Google Ads Course
- Assignment: Create Your Video Ad | Google Ads Course
- Case Study: Phil Creates His First Video Ad | Google Ads Course
UNIDAD 10 - Phil's Ad Experiments · 10 leccionesUNIDAD 10 - Phil's Ad Experiments
UNIDAD 10 - Phil's Ad Experiments
- Introduction to this Case Study Section | Google Ads Course
- Case Study: Reviewing Phil's First Campaigns | Google Ads Course
- Case Study: Getting My First Paying Customer from a Google Ad!
- Case Study: Search Ad 2.0, Making Improvements | Google Ads Course
- Case Study: Improving My YouTube Video Ranking with Google Ads
- Case Study: Getting More Conversions, and More Ad Optimizations
- Case Study: Running A B Experiments within Google Ads | Google Ads Course
- Case Study: Ad Status and Why Your Ads Might Not Be Running | Google Ads Course
- Case Study: Optimizing My Keywords with Negative Keywords | Google Ads Course
- Case Study: Lower Costs Per Conversions and More Sales | Google Ads Course
UNIDAD 11 - Ads Optimization: Boosting your click-through rates up to 30% · 14 leccionesUNIDAD 11 - Ads Optimization: Boosting your click-through rates up to 30%
UNIDAD 11 - Ads Optimization: Boosting your click-through rates up to 30%
- Optimizing ads with ad extensions on Google Ads | Google Ads Course
- Important information about Google Ads Extensions | Google Ads Course
- Selecting the right ad extension for your business | Google Ads Course
- Ad Extensions - SiteLinks | Google Ads Course
- Ad Extensions - Callout | Google Ads Course
- Ad Extensions - Structured Snippets | Google Ads Course
- Ad Extensions - Call Extension | Google Ads Course
- Ad Extensions - Lead Extension | Google Ads Course
- Ad Extensions - Location Extension | Google Ads Course
- Ad Extensions - Price Extension | Google Ads Course
- Ad Extensions - Promotion Extensions | Google Ads Course
- Analyzing the performance of your Ad Extensions | Google Ads Course
- Assignment: Improve Your Google Ads with Extensions | Google Ads Course
- Case Study: Phil Implements Extensions to Improve His Google Ads
UNIDAD 12 - Campaign Conversions: How to Know Where Every Penny Is Going · 7 leccionesUNIDAD 12 - Campaign Conversions: How to Know Where Every Penny Is Going
UNIDAD 12 - Campaign Conversions: How to Know Where Every Penny Is Going
- What Conversions are and why they are important for your business
- Conversion Rate and Cost per Conversion on Google Ads | Google Ads Course
- Creating and configuring conversions on Google Ads | Google Ads Course
- Installing Google Ads Tag code on your website for conversions
- Creating and setting up Google Ads Call conversions | Google Ads Course
- Assignment: Add Conversion Tracking to Your Google Ads | Google Ads Course
- Case Study: Phil Starts Tracking Conversions for his Google Ads
UNIDAD 13 - Mastering Google Ads Bidding Strategies · 8 leccionesUNIDAD 13 - Mastering Google Ads Bidding Strategies
UNIDAD 13 - Mastering Google Ads Bidding Strategies
- How Google Ads auction works | Google Ads Course
- Manual bids vs automatic bids in Google Ads | Google Ads Course
- Types of bids in Google Ads | Google Ads Course
- Increasing your bids to specific locations on Google Ads | Google Ads Course
- Raising your bids for specific devices on Google Ads | Google Ads Course
- Setting days and hours to show your ads on Google Ads | Google Ads Course
- Assignment: Choose the Right Bidding Strategy for Your Campaigns
- Case Study: Phil Adjusts His Bidding Strategy | Google Ads Course
UNIDAD 14 - Remarketing: The Most Profitable Ad Strategy for Google Ads · 7 leccionesUNIDAD 14 - Remarketing: The Most Profitable Ad Strategy for Google Ads
UNIDAD 14 - Remarketing: The Most Profitable Ad Strategy for Google Ads
- What is remarketing and why it's important for your business | Google Ads Course
- Defining target audience sources for remarketing on Google Ads
- Remarketing on your website: Creating a list of people who visited your website
- YouTube Remarketing: Creating List of People Who Have Viewed Your Videos
- Creating an Optimized Remarketing Campaign on Google Ads | Google Ads Course
- Assignment: Create a Retargeting Campaign | Google Ads Course
- Case Study: Phil Sets Up His First Google Ads Retargeting Campaign
UNIDAD 15 - Google Ads Data Analysis & Reporting · 4 leccionesUNIDAD 15 - Google Ads Data Analysis & Reporting
UNIDAD 15 - Google Ads Data Analysis & Reporting
- Reports on Google Ads | Google Ads Course
- Creating your Custom Reports on Google Ads | Google Ads Course
- Report Submitting Reports Automatic to you via email | Google Ads Course
- Case Study: Phil Analyzes the Successes and Failures of His Google Ad Campaigns
UNIDAD 16 - Tool: Semrush Advertising Toolkit – Improve Your Paid Strategy · 5 leccionesUNIDAD 16 - Tool: Semrush Advertising Toolkit – Improve Your Paid Strategy
UNIDAD 16 - Tool: Semrush Advertising Toolkit – Improve Your Paid Strategy
- Introduction & First Steps (Advertising Toolkit)
- Intro to the Advertising Toolkit
- Research Competitor Ad Campaigns
- Advertising Research: Spying on your competitors' campaigns
- Ad History, PLA & PPC tools
UNIDAD 17 - LIVES + Q&A sessions · 1 leccionesUNIDAD 17 - LIVES + Q&A sessions
UNIDAD 17 - LIVES + Q&A sessions
- [LIVE] How to optimize your Audience to grow your sales exponentially
UNIDAD 18 - Conclusion · 2 leccionesUNIDAD 18 - Conclusion
UNIDAD 18 - Conclusion
- Contacting Google Ads Support | Google Ads Course
- Thank You | Google Ads Course
UNIDAD 19 - [OPTIONAL] - Build a PRO Website in 30 minutes · 9 leccionesUNIDAD 19 - [OPTIONAL] - Build a PRO Website in 30 minutes
UNIDAD 19 - [OPTIONAL] - Build a PRO Website in 30 minutes
- Using AI to create a professional Website in minutes
- Customizing Your Website with AI
- 10 reasons why you need a website | Google Ads Course
- What do you need to build your website | Google Ads Course
- Signing for hosting with Hostinger | Google Ads Course
- Accessing the control panel | Google Ads Course
- Installing WordPress on your server | Google Ads Course
- Installing Themes & Plugins | Google Ads Course
- Customizing your website’s Home Page and Pages | Google Ads Course
UNIDAD 20 - COURSE ARQUIVE - OLD LECTURES · 12 leccionesUNIDAD 20 - COURSE ARQUIVE - OLD LECTURES
UNIDAD 20 - COURSE ARQUIVE - OLD LECTURES
- Welcome to the Google Ads / Adwords course | Google Ads Course
- How does Google Ads Adwords works? | Google Ads Course
- Examples of Ads that we are creating | Google Ads Course
- Setting up your Ads/Adwords Account | Google Ads Course
- Exploring the Ads/Adwords Interface | Google Ads Course
- Finding the best Keywords for your Business with Google Keyword Planner
- Creating a Google Ads / Adwords Search Campaign | Google Ads Course
- Selecting your Audience | Google Ads Course
- Choosing your Bid settings for Google Ads / Adwords | Google Ads Course
- Creating an Ad group and Adding Keywords | Google Ads Course
- Finalizing your Google Ads campaign | Google Ads Course
- Managing your Google Ads Campaigns and Analytics | Google Ads Course
UNIDAD 21 - Bonus Section · 2 leccionesUNIDAD 21 - Bonus Section
UNIDAD 21 - Bonus Section
- Bonus Lesson from Diego Davila
- Bonus Lesson from Phil Ebiner
Tu certificado lo emite la SEP, no solo una plataforma
Al demostrar la competencia recibes un certificado emitido por la Secretaría de Educación Pública a través del Gobierno del Estado de México: un documento oficial que puedes presentar con confianza ante cualquier empleador o institución.
Tu certificado con INEC
- Lo emite la Secretaría de Educación Pública (SEP), a través del Gobierno del Estado de México
- Documento oficial con folio verificable en línea
- Lo otorga la Universidad Tecnológica Fidel Velázquez
Otras plataformas en línea
- Constancia privada emitida por la misma plataforma
- Solo acredita horas cursadas o asistencia
- Sin respaldo de una autoridad educativa
Tu itinerario, de la inscripción al certificado
- 1
Inscripción con pago único
Pagas $2,800 MXN una sola vez y entras de inmediato al curso.
- 2
Estudias a tu ritmo
21 unidades con videos, lecturas y actividades, disponibles 24/7 durante 12 meses.
- 3
Cuestionarios por unidad
Cuestionarios para comprobar lo aprendido.
- 4
Certificado
Emitido por la SEP a través del Gobierno del Estado de México, con folio verificable.
Un certificado oficial de la SEP
- Emitido por la Secretaría de Educación Pública (SEP), a través del Gobierno del Estado de México. No es una constancia privada: es un documento oficial, y ese respaldo marca la diferencia frente a otras plataformas en línea.
- Contenido impartido por Diego Davila • 1.100.000+ Students.
- Folio y QR verificables para compartirlo con quien te contrate.
Empieza hoy, a tu ritmo
Un solo pago y acceso inmediato al curso completo durante 12 meses.
- 21 unidades · 126 lecciones · 60 h
- 12 meses de acceso
- Certificado emitido por la SEP (Gob. del Estado de México) con folio verificable
Sobre tu inscripción
¿Cómo es el pago?
Un solo pago de $2,800 MXN. No hay mensualidades ni cargos recurrentes.
¿Cuánto tiempo tengo acceso?
12 meses desde tu inscripción, 24/7, para avanzar a tu ritmo.
¿Quién imparte el contenido?
El curso es impartido por Diego Davila • 1.100.000+ Students; INEC gestiona tu inscripción, evaluación y certificado.
¿Qué pasa cuando vence mi acceso?
Puedes renovar tu cuenta tú mismo desde la plataforma, sin trámites ni esperas.


