Gamification & Behavioral Design: The Octalysis Framework
Gamification and Engagement Design beyond Beyond Points, Badges, and Leaderboards
Lo que serás capaz de hacer
Welcome to a transformative journey into the world of Gamification and Behavioral Design, led by the acclaimed expert Yu-kai Chou. Recognized globally for his pioneering work and contributions at elite institutions like Stanford, Harvard, Yale, and collaborations with industry giants including Tesla, Google, LEGO, IDEO, and Uber, Yu-kai Chou is the original creator of the renowned Octalysis Framework. This intensive 3.5-hour course is designed to not just teach you about Gamification but to empower you with actionable skills and deep insights into human behavior. Through engaging video lectures, practical exercises, and real-world examples, you will gain a profound understanding of how the human brain works and how it can be influenced. Course Highlights: Comprehensive Learning: Covering 70% of the content from Yu-kai Chou's best-selling book, this course offers in-depth knowledge of Gamification principles and their practical applications. Mastering Behavioral Design: Learn how to effectively trigger motivations and behaviors, and apply these insights across various aspects of life including fundraising, sales, team motivation, parenting, teaching, and relationships. White Hat vs. Black Hat Motivation: Delve into the nuances of motivational psychology. Discover how White Hat Motivation can empower and inspire without urgency, while Black Hat Motivation creates urgency and obsession at the risk of burnout. Learn to strategically design experiences using these motivational frameworks. Real-World Applications: Gain the ability to apply Gamification strategies in real-world scenarios. Whether it’s enhancing customer engagement, boosting team productivity, or enriching personal relationships, learn to reshape behaviors and actions effectively. Interactive Learning Experience: Engage in thought-provoking discussions, quizzes, and hands-on projects that reinforce your learning and provide practical experience. Community and Networking: Join a community of like-minded individuals and professionals. Share insights, discuss concepts, and network with peers and the instructor. Who Should Enroll: This course is ideal for professionals in marketing, human resources, education, and sales, entrepreneurs, designers, and anyone interested in understanding and applying gamification and behavioral science in their professional and personal lives. Enroll Now: Embark on a journey to understand the essence of human motivation and the art of influencing behavior. Transform your approach to engagement, motivation, and influence with "Actionable Gamification: Beyond Points, Badges, and Leaderboards." Enroll now and start reshaping the world around you through the power of Gamification and Behavioral Design!
- Understand how the brain works
- How to trigger motivations
- Be able to apply behavioral design to all sorts of aspects in their lives, such as fundraising, sales, team motivation, parenting, teaching, relationships etc)
- Be able to identify the differences between White Hat Motivation (makes people feel powerful but not sense of urgency) and Black Hat Motivation.
Temario
UNIDAD 1 - Foundations of the Octalysis Framework · 6 leccionesUNIDAD 1 - Foundations of the Octalysis Framework
UNIDAD 1 - Foundations of the Octalysis Framework
- 1-1: Introduction to the Course
- 1-2: Human-Focused Design vs Function-Focused Design
- 1-3: Introduction to the Octalysis Framework
- 1-4: White Hat Motivation vs Black Hat Motivation
- 1-5: Left Brain vs Right Brain Core Drives
- Lecture 1-6: Sneak Peak of of Level II and Level III Octalysis
UNIDAD 2 - The 8 Core Drives of Human Behavior · 8 leccionesUNIDAD 2 - The 8 Core Drives of Human Behavior
UNIDAD 2 - The 8 Core Drives of Human Behavior
- 2-1: Epic Meaning & Calling
- 2-2: Development & Accomplishment
- 2-3: Empowerment of Creativity & Feedback
- 2-4: Ownership & Possession
- 2-5: Social Influence & Relatedness
- 2-6: Scarcity & Impatience
- 2-7: Unpredictability & Curiosity
- 2-8: Loss & Avoidance
UNIDAD 3 - Applying Octalysis Gamification · 7 leccionesUNIDAD 3 - Applying Octalysis Gamification
UNIDAD 3 - Applying Octalysis Gamification
- 3-1: Designing for White Hat vs Black Hat Gamification
- 3-2: Designing for Extrinsic vs Intrinsic Motivation
- 3-3: Applying Octalysis to other Behavioral and Gameful Frameworks
- 3-4: Analyzing Existing Experiences through Octalysis
- 3-5: Building New Experiences from Scratch with Octalysis
- 3-6: Design Case Study - Octalysis Prime
- 3-7: The Journey Goes On
Tu certificado lo emite la SEP, no solo una plataforma
Al demostrar la competencia recibes un certificado emitido por la Secretaría de Educación Pública a través del Gobierno del Estado de México: un documento oficial que puedes presentar con confianza ante cualquier empleador o institución.
Tu certificado con INEC
- Lo emite la Secretaría de Educación Pública (SEP), a través del Gobierno del Estado de México
- Documento oficial con folio verificable en línea
- Lo otorga la Universidad Tecnológica Fidel Velázquez
Otras plataformas en línea
- Constancia privada emitida por la misma plataforma
- Solo acredita horas cursadas o asistencia
- Sin respaldo de una autoridad educativa
Tu itinerario, de la inscripción al certificado
- 1
Inscripción con pago único
Pagas $2,800 MXN una sola vez y entras de inmediato al curso.
- 2
Estudias a tu ritmo
3 unidades con videos, lecturas y actividades, disponibles 24/7 durante 12 meses.
- 3
Cuestionarios por unidad
Cuestionarios para comprobar lo aprendido.
- 4
Certificado
Emitido por la SEP a través del Gobierno del Estado de México, con folio verificable.
Un certificado oficial de la SEP
Muestra · verificable por folio y QR
- Emitido por la Secretaría de Educación Pública (SEP), a través del Gobierno del Estado de México. No es una constancia privada: es un documento oficial, y ese respaldo marca la diferencia frente a otras plataformas en línea.
- Contenido impartido por Yu-kai Chou.
- Folio y QR verificables para compartirlo con quien te contrate.
Empieza hoy, a tu ritmo
Un solo pago y acceso inmediato al curso completo durante 12 meses.
- 3 unidades · 21 lecciones · 30 h
- 12 meses de acceso
- Certificado emitido por la SEP (Gob. del Estado de México) con folio verificable
Sobre tu inscripción
¿Cómo es el pago?
Un solo pago de $2,800 MXN. No hay mensualidades ni cargos recurrentes.
¿Cuánto tiempo tengo acceso?
12 meses desde tu inscripción, 24/7, para avanzar a tu ritmo.
¿Quién imparte el contenido?
El curso es impartido por Yu-kai Chou; INEC gestiona tu inscripción, evaluación y certificado.
¿Qué pasa cuando vence mi acceso?
Puedes renovar tu cuenta tú mismo desde la plataforma, sin trámites ni esperas.
