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Inicio / Cursos / Data-Driven Growth: How to Grow Your Business with Data
Impartido por 365 CareersPago único de $2,800 MXN · acceso por 12 meses

Data-Driven Growth: How to Grow Your Business with Data

Learn How to Adopt the Growth Mindset and Build a Successful Data-Driven Business

Certificado oficial emitido por la SEPA través del Gobierno del Estado de México
12 meses de acceso En línea · 35 h 7 unidades
Qué aprenderás

Lo que serás capaz de hacer

What is data-driven decision making? Why is it essential for your business? How to take actionable steps to apply the growth mindset framework? By the end of this course, you will be able to answer these questions and will have a clear idea of how to transform your company into a data-driven enterprise. About the authors Tina Huang is one of the most popular data YouTubers with more than 350k subscribers. She holds a Master’s degree (Computer and Information Technology) from the University of Pennsylvania and has worked as a data scientist at Meta. Davis Balaba, PhD is a data science manager with significant experience in one of the MANGA companies. Why is this course different? The authors are not consultants who want to sell abstract ideas. They are a pair of data science manager and data scientist who have actually implemented the strategies discussed in the course in their own work and seen the results. If you are a manager or a small business owner, you will know that strategy is crucial, but implementation is a whole other beast. Davis and Tina are here to help you develop the growth mindset and help you start making data-driven decisions. The growth mindset framework What is the growth mindset? Why was it such a revolution? The growth mindset manifests itself in a culture of discontent of the current state. The underlying assumption is that there is always more value to be uncovered and data is the path to unlock that value. What if our business does not have as much data as a large tech company? Growth is a mindset. Data fuels your growth thinking You don’t realize how much data you have until you start focusing on it The course also provides actionable advice on how to get started on your data journey. You don’t have to have big data to be data-driven. Why is the growth mindset important? This course is an amazing collection of videos that teach you how to approach data science work with a growth mindset. This mindset can be the key lever to grow your business. The growth mindset is important for three reasons: Ensures that you always work on the most important problems first Helps clarify what outcomes you can expect Focused on the desired end-result and encourages an execution mindset How will this course help you? You want to grow your company by trying to ensure it makes disciplined data-driven decisions. In the absence of prior data, the associated risk to a data science investment is assumed to be high. When the associated risk is high, decision makers’ desire to invest is lower. Where does that leave you as a data scientist, a data science team, or a data science leader that is trying to accelerate your company’s data journey? This course will show you how approaching your work with a growth mindset can help you reduce the associated risk to data investment. Davis and Tina propose low-cost ways to de-risk the decision for the budget owner. In the process, you will acquire the budget to get the talent, skills, and the tools you need to fully unlock the value hidden in your data. Does the content of this course apply to all industries and verticals? The answer is yes. In any vertical, in which you can have multiple challenges or multiple potential solutions (which is all businesses) coupled with limited resources, having a growth mindset will always help you prioritize better. How is the course structured? If this sounds a bit vague to you, no problem. Let’s be more concrete with full examples of what you can achieve at each stage of maturity. Assuming we can define three stages of data maturity (level 1, level 2, level 3), Tina and Davis will explain what the different stages look like (in case you are not sure which stage you are in) and discuss how to use the growth mindset in that stage and what you can accomplish using the data you have. Then the lessons will be hands-on and Davis would walk you through a full project, so you can see the exact steps in implementation. At the end of each section, Tina will discuss, what are the steps you need to undertake to get to the next stage of data maturity. Sounds like one of the most valuable online courses you have come across, doesn’t it? Well then what are you waiting for? Buy the course now and get started on your data-driven journey today!

  • How to adopt the data-driven growth mindset
  • Transform your company into a data-driven enterprise
  • Develop the growth mindset
  • Understand the 3 levels of data maturity
  • Diagnose the current state of affairs in your business
  • Uncover business value by using data

Temario

UNIDAD 1 - Introduction · 1 lecciones

UNIDAD 1 - Introduction

  • Introduction to the course - meet your instructorsVideo · 3 min
UNIDAD 2 - The stages of data maturity · 2 lecciones

UNIDAD 2 - The stages of data maturity

  • The stages of data maturity and what you will see nextVideo · 3 min
  • How to go from no data to some data - Reach Level 1 (Optional)Video · 3 min
UNIDAD 3 - Data Maturity Level 1 - Project 1 · 15 lecciones

UNIDAD 3 - Data Maturity Level 1 - Project 1

  • Data maturity Level 1Video · 2 min
  • Intro to Project 1Video · 4 min
  • Why do the analysis?Video · 1 min
  • Formulating an analysis planVideo · 2 min
  • The data we will useVideo · 1 min
  • Exploring the data: large datasetVideo · 6 min
  • Exploring the data: small datasetVideo · 8 min
  • Customer journeyVideo · 9 min
  • Top of funnel opportunitiesVideo · 5 min
  • Middle of funnel opportunitiesVideo · 4 min
  • Bottom of funnel opportunitiesVideo · 6 min
  • Test and learnVideo · 7 min
  • Next stepsVideo · 2 min
  • How to get to data maturity Level 2Video · 3 min
  • How to ask for fundingVideo · 3 min
UNIDAD 4 - Data Maturity Level 2 - Project 2 · 11 lecciones

UNIDAD 4 - Data Maturity Level 2 - Project 2

  • Data Maturity Level 2Video · 16 min
  • Intro to Project 2Video · 2 min
  • The Crawl stageVideo · 6 min
  • The Walk stageVideo · 7 min
  • The Run stageVideo · 2 min
  • A/B testing and A/B test mechanicsVideo · 7 min
  • Statistical significance and potential outcomesVideo · 4 min
  • The impact of sample sizeVideo · 3 min
  • Test power vs. liftVideo · 14 min
  • How to get to Data Maturity Level 3Video · 3 min
  • How to ask for fundingVideo · 2 min
UNIDAD 5 - Data Maturity Level 3 · 1 lecciones

UNIDAD 5 - Data Maturity Level 3

  • Data Maturity Level 3Video · 5 min
UNIDAD 6 - Project 3 · 6 lecciones

UNIDAD 6 - Project 3

  • Intro to Project 3Video · 2 min
  • Exploring the datasetVideo · 6 min
  • Analyzing purchase rate across groupsVideo · 11 min
  • Understand the business problem and specify your objectivesVideo · 5 min
  • Explore data. Create, train, and test datasetVideo · 9 min
  • Perform the analysisVideo · 34 min
UNIDAD 7 - Beyond Data Maturity Level 3 · 1 lecciones

UNIDAD 7 - Beyond Data Maturity Level 3

  • What to do to improve even furtherVideo · 5 min
Certificado oficial

Tu certificado lo emite la SEP, no solo una plataforma

Al demostrar la competencia recibes un certificado emitido por la Secretaría de Educación Pública a través del Gobierno del Estado de México: un documento oficial que puedes presentar con confianza ante cualquier empleador o institución.

Tu certificado con INEC

  • Lo emite la Secretaría de Educación Pública (SEP), a través del Gobierno del Estado de México
  • Documento oficial con folio verificable en línea
  • Lo otorga la Universidad Tecnológica Fidel Velázquez

Otras plataformas en línea

  • Constancia privada emitida por la misma plataforma
  • Solo acredita horas cursadas o asistencia
  • Sin respaldo de una autoridad educativa
Cómo funciona

Tu itinerario, de la inscripción al certificado

  1. 1

    Inscripción con pago único

    Pagas $2,800 MXN una sola vez y entras de inmediato al curso.

  2. 2

    Estudias a tu ritmo

    7 unidades con videos, lecturas y actividades, disponibles 24/7 durante 12 meses.

  3. 3

    Cuestionarios por unidad

    Cuestionarios para comprobar lo aprendido.

  4. 4

    Certificado

    Emitido por la SEP a través del Gobierno del Estado de México, con folio verificable.

Lo que obtienes

Un certificado oficial de la SEP

Muestra del certificado: Data-Driven Growth: How to Grow Your Business with Data

Muestra · verificable por folio y QR

  • Emitido por la Secretaría de Educación Pública (SEP), a través del Gobierno del Estado de México. No es una constancia privada: es un documento oficial, y ese respaldo marca la diferencia frente a otras plataformas en línea.
  • Contenido impartido por 365 Careers.
  • Folio y QR verificables para compartirlo con quien te contrate.
Medios que necesitas
Equipo de cómputo Conexión estable a internet
Pago único

Empieza hoy, a tu ritmo

Un solo pago y acceso inmediato al curso completo durante 12 meses.

  • 7 unidades · 37 lecciones · 35 h
  • 12 meses de acceso
  • Certificado emitido por la SEP (Gob. del Estado de México) con folio verificable
Pago único
$2,800MXN
Acceso por 12 meses
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Sobre tu inscripción

¿Cómo es el pago?

Un solo pago de $2,800 MXN. No hay mensualidades ni cargos recurrentes.

¿Cuánto tiempo tengo acceso?

12 meses desde tu inscripción, 24/7, para avanzar a tu ritmo.

¿Quién imparte el contenido?

El curso es impartido por 365 Careers; INEC gestiona tu inscripción, evaluación y certificado.

¿Qué pasa cuando vence mi acceso?

Puedes renovar tu cuenta tú mismo desde la plataforma, sin trámites ni esperas.

Certificado emitido por la SEP a través del Gobierno del Estado de México · Data-Driven Growth: How to Grow Your Business with Data

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