Customer Success Manager: Fundamentals to your CSM career
The foundations to become a great Customer Success Manager in a tech company. A very well paid profession on the rise
Lo que serás capaz de hacer
Uzo Akotaobi, Director, Human Resources at Comcast, said: " I took Gustavo's course about Customer Success and found it to be the single most valuable resource I tapped into when pursuing a career in this space. The reason for that is because Gustavo was able to explain the science of customer success in such a way to where you could look at your own experience whether it was in Customer Success or not and find ways to translate it to a resume. This helped me tailor my resume to Customer Success jobs in ways I didn't think to do otherwise. I can attest to the fact that after I took the course on Customer Success and revised my resume, recruiters responded more frequently. No joke! 3 different companies contacted me over the course of 3 weeks vs. NONE before. My background is in HR so I was looking at Customer Success roles in the HR technology space. Gustavo was easy to understand and the content was insightful. There is no silver bullet but if you take his course and really try to understand how your experience translates to Customer Success, there is no way you won't benefit from this course. I know I did and I got the interviews and job OFFER to prove it! " What is a Customer Success Manager? In the digital age, tons of new jobs have sprung up. Most people think of computer programming, website design or software integration, but what about the human side? The Customer Success Manager is one such job. To sum it up in one sentence: This job is simply helping customers accomplish their goals with the software or service they purchased. For any business, client retention is huge. It costs a company way less to keep a customer than to acquire a new one, and even more costly is to try and win that customer back. That's where this job comes in. If they have a complaint, you take care of it. If they succeed, you celebrate with them. You get to build long-term relationships with the clients, and as the client's needs adapt and change, you get to assist them in that process. Benefits of working as a Customer Success Manager Let's start with Salary. According to Payscale the average salary for an Entry-Level Customer Success Manager is $59,619 per year and $69,210 when you are past Entry-level and can reach into the 6 figure range for those who excel at this position. More and more companies are seeing the incredible opportunities this type of job can provide. Startups and tech companies are leading the way, both big and small, and this field of work is only growing bigger. And let's not forget perks. Because a lot of these jobs are at tech and startup companies, often they have great employee benefits such as: Great health care coverage, and even gym memberships. Amazing offices, with plenty of recreational activities around. Often they will match your 401(K). Free snacks, free catered lunches every day… some even free beer. Happy hours or cocktail afternoons. Company trips, dinners, events. Flexible hours and unlimited vacations. Remote work. And of course: equity. If you consider all of the benefits, the salary, and how dynamic this position is, it definitely makes sense to invest a few dollars in a course that will help you learn about and prepare for this growing job opportunity. Enroll now, and I'll see you on the inside.
- Have a better understanding of what your job as Customer Success Manager will be like
- Understand the fundamental principles of Customer Success. Which will be the foundation for your career as a CSM
- Be more prepared for a Customer Success Manager job interview (we will not cover interview skills, but you will know more about customer success)
- Show your interviewers that you are more knowledgeable about Customer Success than most of the people
- Get ready to start your new job with as a Customer Success Manager
Temario
UNIDAD 1 - Introduction to the Customer Success Manager Course · 3 leccionesUNIDAD 1 - Introduction to the Customer Success Manager Course
UNIDAD 1 - Introduction to the Customer Success Manager Course
- Introduction to the Customer Success Manager course
- Introduce yourself - Creating customer engagement
- Why did I ask you to introduce yourself?
UNIDAD 2 - The Basics of Customer Success Or Customer Success 101 · 7 leccionesUNIDAD 2 - The Basics of Customer Success Or Customer Success 101
UNIDAD 2 - The Basics of Customer Success Or Customer Success 101
- Resources
- What is Customer Success and why is so important?
- What if your Customers Success Management is terrible or non existent?
- When should you start worrying about Customer Success?
- Purpose, People and Culture
- Customer Success Terminology
- PRACTICE #1
UNIDAD 3 - Customer Success Manager · 5 leccionesUNIDAD 3 - Customer Success Manager
UNIDAD 3 - Customer Success Manager
- What is a Customer Success Manager & its Mission?
- Other Customer Success Manager Tasks
- The skills to be a great CSM
- Customer Success Manager Roles
- PRACTICE #2
UNIDAD 4 - The Keys to be a Successful CSM and creating a world known CS brand · 8 leccionesUNIDAD 4 - The Keys to be a Successful CSM and creating a world known CS brand
UNIDAD 4 - The Keys to be a Successful CSM and creating a world known CS brand
- What is “success” for your client?
- PRACTICE #3
- Time to first value
- PRACTICE #4
- Understand and map the whole process from sign-up to becoming brand ambassador
- Reduce the time from sign-up to actual usage, to initial feeling of victory o
- Always show value and focus on solutions
- The basic Reduce Churn
UNIDAD 5 - 2 Basic Principles for Customer Success Process · 3 leccionesUNIDAD 5 - 2 Basic Principles for Customer Success Process
UNIDAD 5 - 2 Basic Principles for Customer Success Process
- Profile your ideal customer
- The Success Gap. The last step before your customer’s success
- PRACTICE #5
UNIDAD 6 - Where to find Customer Success Manager jobs · 3 leccionesUNIDAD 6 - Where to find Customer Success Manager jobs
UNIDAD 6 - Where to find Customer Success Manager jobs
- Where to find Customer Success Manager jobs Part I - AngelList
- Where to find Customer Success Manager jobs Part I - LinkedIn Jobs
- PRACTICE #6
UNIDAD 7 - The Plan, Lessons Learned and FAQs · 4 leccionesUNIDAD 7 - The Plan, Lessons Learned and FAQs
UNIDAD 7 - The Plan, Lessons Learned and FAQs
- Uncovering the Root Cause of Low Product Adoption
- The Plan to launch your Customer Success Manager career
- Lessons Learned of Customer Success Manager 101
- FAQs about Customer Success Manager
UNIDAD 8 - Review · 3 leccionesUNIDAD 8 - Review
UNIDAD 8 - Review
- More tips and hacks
- Customer Success Resources
- BONUS
Tu certificado lo emite la SEP, no solo una plataforma
Al demostrar la competencia recibes un certificado emitido por la Secretaría de Educación Pública a través del Gobierno del Estado de México: un documento oficial que puedes presentar con confianza ante cualquier empleador o institución.
Tu certificado con INEC
- Lo emite la Secretaría de Educación Pública (SEP), a través del Gobierno del Estado de México
- Documento oficial con folio verificable en línea
- Lo otorga la Universidad Tecnológica Fidel Velázquez
Otras plataformas en línea
- Constancia privada emitida por la misma plataforma
- Solo acredita horas cursadas o asistencia
- Sin respaldo de una autoridad educativa
Tu itinerario, de la inscripción al certificado
- 1
Inscripción con pago único
Pagas $2,800 MXN una sola vez y entras de inmediato al curso.
- 2
Estudias a tu ritmo
8 unidades con videos, lecturas y actividades, disponibles 24/7 durante 12 meses.
- 3
Cuestionarios por unidad
7 cuestionarios para comprobar lo aprendido.
- 4
Certificado
Emitido por la SEP a través del Gobierno del Estado de México, con folio verificable.
Un certificado oficial de la SEP
- Emitido por la Secretaría de Educación Pública (SEP), a través del Gobierno del Estado de México. No es una constancia privada: es un documento oficial, y ese respaldo marca la diferencia frente a otras plataformas en línea.
- Contenido impartido por Gustavo Escobar Henríquez.
- Folio y QR verificables para compartirlo con quien te contrate.
Empieza hoy, a tu ritmo
Un solo pago y acceso inmediato al curso completo durante 12 meses.
- 8 unidades · 36 lecciones · 40 h
- 12 meses de acceso
- 7 cuestionarios de evaluación
- Certificado emitido por la SEP (Gob. del Estado de México) con folio verificable
Sobre tu inscripción
¿Cómo es el pago?
Un solo pago de $2,800 MXN. No hay mensualidades ni cargos recurrentes.
¿Cuánto tiempo tengo acceso?
12 meses desde tu inscripción, 24/7, para avanzar a tu ritmo.
¿Quién imparte el contenido?
El curso es impartido por Gustavo Escobar Henríquez; INEC gestiona tu inscripción, evaluación y certificado.
¿Qué pasa cuando vence mi acceso?
Puedes renovar tu cuenta tú mismo desde la plataforma, sin trámites ni esperas.


