Marketing Customer Analytics, Segmentation, and Targeting
Learn how to analyze market based on customer and location data analytics with the most powerful tools available
Lo que serás capaz de hacer
Learn some of the most important marketing skills such as marketing analytics, customer segmentation, media and website selection, and targeting. The ability to analyze customers and find the right group for your brand, product, or service. You will learn how to find the right target and the right targeting strategy; Niche or Mass Targeting. Additionally, you will learn powerful tools and techniques to generate deep insight about any location in the United States and other countries by Location Based market analytics tools I will teach you here. Also, using a case study method, I will teach you how I used a qualitative technic in one of my consulting projects to define different customer segments for my client and then picking the right groups and designing a marketing campaign to reach to the target groups. This is part of a course I teach in one of the largest business schools in America and I am sure will be useful to anyone involved with business and marketing. In this course I teach you one of the most important of these principles. That is, knowing the right customer for your product or service (whatever they may be) and targeting them with the right vehicle (TV programs, Digital, Newspapers, etc). This is the essence of every successful marketing strategy. Unless you implement the concepts I teach you in this course, you will not have a high chance of success and you run a high risk of wasting your precious marketing resources.
- Customer Analytics for Marketing Segmentation and Targeting
- Marketing Analytics, Digital and Media Selection and business Segmentation and Targeting Tools
- Mass and Niche Marketing Strategies
- Location Based Market Analyses
- Digital Marketing
- Analyzing locations for restaurant business and retail business
Temario
UNIDAD 1 - Introduction · 1 leccionesUNIDAD 1 - Introduction
UNIDAD 1 - Introduction
- Introduction
UNIDAD 2 - Market Segmentation and Targeting · 8 leccionesUNIDAD 2 - Market Segmentation and Targeting
UNIDAD 2 - Market Segmentation and Targeting
- What Is Segmentation?
- Benefits of Segmentation and Targeting in Business and Marketing
- What Is Effective Segmentation?
- Bases for Segmentation
- Target Market Selection
- How to Implement Segmentation? Different Methods of Segmentation
- A Real Case Study of Segmentation and Targeting in an Educational Institution
- CMO Suggesting a Segmentation and Targeting Initiative to the CEO
UNIDAD 3 - Implementing Segmentation and Targeting Strategies for more than 6000 products · 8 leccionesUNIDAD 3 - Implementing Segmentation and Targeting Strategies for more than 6000 products
UNIDAD 3 - Implementing Segmentation and Targeting Strategies for more than 6000 products
- Introduction to Simmons - MRI
- Login to Simmons - MRI and Create a Solid Crosstab
- How to Read and Interpret the Crosstab Data
- Finding Mass and Niche Markets for 6500 Products and Brands
- Simmons - MRI Calculations
- Composer and Other things
- Quick Reports on Consumer Demographics and Habits
- Course Announcement
UNIDAD 4 - Geo Market Analytics, Location-Based Market Analytics · 6 leccionesUNIDAD 4 - Geo Market Analytics, Location-Based Market Analytics
UNIDAD 4 - Geo Market Analytics, Location-Based Market Analytics
- Introduction to Location-Based Market Analytics
- Login to ESRI BAO and Define Map Area for Analytics
- Esri Infographics and Reports Overview
- Tapestry Segmentation: How to Segment Market Locations Like a Pro
- Restaurant Marketplace Profile
- Retail Marketplace Analytics
UNIDAD 5 - Bonus Videos · 2 leccionesUNIDAD 5 - Bonus Videos
UNIDAD 5 - Bonus Videos
- Household and Home Expenditure Analytics
- Lecture 18: Smart Map Search
Tu certificado lo emite la SEP, no solo una plataforma
Al demostrar la competencia recibes un certificado emitido por la Secretaría de Educación Pública a través del Gobierno del Estado de México: un documento oficial que puedes presentar con confianza ante cualquier empleador o institución.
Tu certificado con INEC
- Lo emite la Secretaría de Educación Pública (SEP), a través del Gobierno del Estado de México
- Documento oficial con folio verificable en línea
- Lo otorga la Universidad Tecnológica Fidel Velázquez
Otras plataformas en línea
- Constancia privada emitida por la misma plataforma
- Solo acredita horas cursadas o asistencia
- Sin respaldo de una autoridad educativa
Tu itinerario, de la inscripción al certificado
- 1
Inscripción con pago único
Pagas $2,800 MXN una sola vez y entras de inmediato al curso.
- 2
Estudias a tu ritmo
5 unidades con videos, lecturas y actividades, disponibles 24/7 durante 12 meses.
- 3
Cuestionarios por unidad
Cuestionarios para comprobar lo aprendido.
- 4
Certificado
Emitido por la SEP a través del Gobierno del Estado de México, con folio verificable.
Un certificado oficial de la SEP
Muestra · verificable por folio y QR
- Emitido por la Secretaría de Educación Pública (SEP), a través del Gobierno del Estado de México. No es una constancia privada: es un documento oficial, y ese respaldo marca la diferencia frente a otras plataformas en línea.
- Contenido impartido por Dr. Mohammad Habibi | 59,000+ Enrollments Worldwide.
- Folio y QR verificables para compartirlo con quien te contrate.
Empieza hoy, a tu ritmo
Un solo pago y acceso inmediato al curso completo durante 12 meses.
- 5 unidades · 25 lecciones · 30 h
- 12 meses de acceso
- Certificado emitido por la SEP (Gob. del Estado de México) con folio verificable
Sobre tu inscripción
¿Cómo es el pago?
Un solo pago de $2,800 MXN. No hay mensualidades ni cargos recurrentes.
¿Cuánto tiempo tengo acceso?
12 meses desde tu inscripción, 24/7, para avanzar a tu ritmo.
¿Quién imparte el contenido?
El curso es impartido por Dr. Mohammad Habibi | 59,000+ Enrollments Worldwide; INEC gestiona tu inscripción, evaluación y certificado.
¿Qué pasa cuando vence mi acceso?
Puedes renovar tu cuenta tú mismo desde la plataforma, sin trámites ni esperas.
